Estée Lauder completes acquisition of Becca

By

Jennifer Braun

Published
Nov 14, 2016

The Estée Lauder Companies Inc announced on Monday that it has completed its acquisition of Becca, a high-growth makeup brand offering complexion and color products that flatter a wide range of skin tones.

 
The acquisition was first announced last month and was expected to close sometime in November.
 
The Estée Lauder Companies is expected to be an ideal home for Becca as it will help elevate the cosmestics brand to its next phase of growth, Bob DeBaker, President and CEO of Becca, said in a news statement when the acquisition was first announced.

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Launched in 2001, Becca has experienced exceptional growth over the last several years. Its product line includes primers, concealers, foundations, blushes and highlighters.
 
Estée Lauder Executive Group President John Demsey will oversee Becca Cosmetics in addition to his current portfolio of brands.