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Published
Jan 5, 2018
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Eton outfitter New & Lingwood opens pop up in NY

Published
Jan 5, 2018

Generations of Eton students have worn its handmade shirts and tailcoats, and now customers in the US can also have access to New & Lingwood’s fine menswear.

The pop-up store opened in December and will run for at least three months - Photo: New & Lingwood


The British heritage brand, best known for outfitting one of the UK’s most prestigious educational institutions since its founding in 1865, has opened a pop-up store in New York City.

Located at the North East corner of 67th and Madison, the store showcases the brand’s ready-to-wear collections, which take cues from the label’s strong Eton links and its British heritage.

A range of limited edition handmade dressing gowns, woven in England by a small company dating from the Huguenot period, are available alongside accessories including socks, ties and scarves.

There is also semi-canvassed tailoring, made using fine English, Scottish, Irish and Italian cloth, and a range of sports jackets and blazers.


Photo: New & Lingwood


The store will remain open for at least three months, the brand confirmed on social media.

In addition to New & Lingwood’s historic shop on Eton high street, where every student is still fitted,  the brand has a flagship on London’s Jermyn Street.

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