Eva Mendes launches plus size New York & Company collection
Originally offered in sizes 0-20, petite and tall, the Eva Mendes Collection will now include sizes up to 24 and 3X.
According to New York & Company's CEO Greg Scott, the Eva Mendes Collection is the fastest growing sub-brand for the company. Scott said "It felt very natural for us to expand the collection even further, with a new fit and new sizes for the plus customer."
Eva Mendes said she is "so excited to continue creating designs for today’s woman." Expanding into plus size affirms New York & Company's commitment to offering more of the Eva Mendes Collection designs to a wider range of customers.
To support the new plus size launch, Mendes will personally appear at New York & Company's Los Cerritos Center in Cerritos, CA on Thursday, September 14th. Customers will have the opportunity to meet Mendes and shop the new fall assortment.
Eva Mendes plus sizes are now available exclusively online through New York & Company's e-commerce site. Plus size pieces are priced the same as the core Eva Mendes Collection which ranges from $70 to $90 per piece outside of markdowns and other company-wide promotions.
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