Express signs MLB star Kris Bryant as Brand Ambassador

By

Obi Anyanwu

Published
Mar 3, 2016

Express, Inc. announced on Thursday that it has signed Major League Baseball All-Star Kris Bryant of the Chicago Cubs as its men’s Brand Ambassador. Bryant will appear in the retailer’s marketing and advertising campaigns beginning March 2016.

 
The debut campaign with Bryant will showcase the baseball star in a plethora of Express styles. The 24-year old athlete will appear in the campaign across print, digital, social media and in-store platforms.
 
"On and off the field, I am always ready for new, exciting opportunities," said Bryant. "Express has consistently been my go-to brand– whether I'm suiting up for press conferences or relaxing in jeans on my off days. I am honored to join Express as Brand Ambassador and look forward to being part of a brand that is true to my personal style and inspires fans."

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The Chicago Cubs 3rd Baseman established himself as one of the most sought after players during the 2015 season by winning the National League Rookie of the Year Award and leading the Chicago Cubs to play in their first National League Championship Series in 12 years.
 
Model, Kate Upton and NBA Champion Stephen Curry of the Golden State Warriors have also been brand ambassadors for the retailer.