Fabletics to launch first-ever collaboration with Demi Lovato
Fabletics on Monday announced its first-ever collaboration with American singer and actress Demi Lovato. The Demi Lovato for Fabletics collection supports Fabletics’ ongoing partnership with the United Nations Foundation’s Girl Up campaign.
The limited-edition capsule collection reinforces Fabletics, Girl Up and Lovato’s shared commitment to inclusion, female empowerment and body positivity, according to a press release. Lovato’s mission and music inspire pieces from the collection such as tops, leggings, bras, and jackets among others.
Fabletics will launch an initial capsule collection in May and a full performance collection in August, and the collection will be sold in 8 countries at 21 Fabletics stores and online.
"When I was approached by Kate to do a collaboration for Fabletics, I couldn't have been more excited,” said Lovato. ”I am thrilled to lend my voice to such a powerful brand and organization, both of which represent many of the values I stand for – particularly the importance of empowering girls. Being involved in the creative design process while being able to have a daily impact on young girls' lives around the world is so rewarding to me, making this initiative very dear to my heart."
The 24-year-old singer and actress has been a long-time advocate for body positivity. She had suffered from an eating disorder, self-harm and depression. In 2013, she lived in a sober-living facility to avoid returning to her eating disorder and addiction. Lovato also spoke about mental health at the 2016 Democratic National Convention in Philadelphia.
"When we first met, I remember being so impressed by how intelligent, accomplished and confident Demi was, even at such a young age. I loved her spirit, her honesty and how she was open to showing vulnerability, because that shows so much strength,” said Fabletics co-founder Kate Hudson. “She naturally came to mind as I was thinking about creating our first collaboration for Fabletics. Demi embodies so many elements of the Fabletics brand in such a unique way; she's a definitive voice for female empowerment and body positivity – especially for the younger generation – which is something we believe in very strongly at Fabletics."
With the new collaboration, Fabletics will increase its efforts in raising funds and awareness for the world’s most marginalized adolescent girls, with the aim to support Girl Up’s SchoolCycle initiative. SchoolCycle works with UNFPA to give girls bikes, as well as spare parts and maintenance training, so they can continue their education and travel quickly and safely from school.
Launched in 2010, Girl Up is the UN Foundation’s adolescent girl campaign that supports the empowerment of girls everywhere. The campaign has funded UN programs that promote the health, safety, education, and leadership of girls in developing countries and built a community of nearly half a million passionate advocates, including advocates Her Majesty Queen Rania Al Abdullah of Jordan and Latin American business leader Angélica Fuentes.
Fabletics and Girl Up began partnering in 2017, almost 4 years after the activewear brand was founded. The brand in April expanded its size range to be more inclusive of body types.
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