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Published
Oct 15, 2012
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Facebook launches gift-giving f-commerce

Published
Oct 15, 2012

The social network site is positioning itself to offer users ways to give physical goods as gifts, redeemable from actual stores. Initially available only in the United States, the new service, Facebook Gifts, picks up on a prior Facebook strategy that was limited to the purchase of virtual gifts.

Facebook Offers



The new gift-giving sector will be linked to the site's birthday reminders for a user's friends. Facebook already gave users the means to offer their friends animated images on the occasion of birthdays. But recently social games really made clear the economic potential of the media, with industry leaders like Zynga blazing the trail.

Besides the revenue generating potential of offering gifts and gift certificates, Facebook will also be providing its company member sites with a new marketing tool and a traffic generator for their bricks-and-mortar stores.

In June, Facebook said it had 552 million active users per day and 955 million per month, an audience that many professionals have sought to leverage: from La Redoute, the first French company to open a clothing store on its Facebook page to Wrapp, a mobile app with which users can offer gift cards valid at major retailers.

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