×
75 530
Fashion Jobs
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Hamden
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Portage
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Longmont
KOHLS
Los Angeles Metro Area East-Full-Time Loss Prevention Supervisor
Permanent · Riverside
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Fairfax
NORDSTROM
Retail Stock & Fulfillment - Ross Park
Permanent · Pittsburgh
NORDSTROM
Retail Stock - Cascade Station Rack
Permanent · Portland
GAP
General Manager - Chicago Premium
Permanent · Aurora
MACY'S
Asset Protection Security Guard, Mall at Prince Georges - Standard Part Time
Permanent · Hyattsville
MACY'S
Asset Protection Detective, Fayette Mall - Full Time
Permanent · Lexington
MACY'S
Asset Protection Detective, Wheaton Plaza - Standard Part Time
Permanent · Wheaton-Glenmont
MACY'S
Asset Protection Detective, Streets of South Point - Standard Part Time
Permanent · Durham
MACY'S
Asset Protection Detective, Queens Center - Full Time
Permanent · New York
MACY'S
Manager, Merchandise Execution
Permanent · Manassas
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Dadeland
Permanent · Miami
ROSS STORES
Finance Manager (Logistics)
Permanent · Fort Mill
ROSS STORES
Store Protection Specialist
Permanent · Land O' Lakes
ROSS STORES
Senior Manager, HR Program Delivery
Permanent · Dublin
ROSS STORES
Director, Loss Prevention Regional (Lprd)
Permanent · Palm Beach Gardens
ROSS STORES
Store Protection Specialist
Permanent · Audubon
ASCENA
Part Time Sales Manager
Permanent · Portage
MICHAEL KORS
Part Time Sales Supervisor
Permanent · Elmhurst
Published
Jun 20, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Feelunique links with WeChat for Mini Programme store launch

Published
Jun 20, 2018

Beauty e-tail giant Feelunique is making a major play for China by ramping up its presence there through the launch of a WeChat ‘webstore’ using the WeChat Mini Programme.


Feelunique



Mini Programmes are sub-applications designed to add functionality to WeChat and allow brands to make the most of the huge, engaged audience on the chat-to-commerce platform, without the heavier commitment needed for a web app accessed within the WeChat browser.

Feelunique has worked with consultants at Azoya to make it happen with customers now able to go to WeChat to buy its products just as they would on its own webstore, without having to add yet another app to their smartphones.

The programme also means Feelunique will be able to incentivise shoppers to share content within WeChat, further boosting brand awareness in China.

WeChat Mini programmes have attracted more than 114 million users since they launched in January last year but Feelunique is one of the first online-only foreign retailers to launch one. 

CEO Joel Palix said it will allow the company to reach new consumers and “will leverage our existing WeChat presence – which includes an official account with over 100,000 followers and a WeChat store – by enabling customers to complete a purchase within the WeChat ecosystem.”

And he added that the firm is putting the platform “at the forefront of our localised, multichannel digital strategy, supporting our existing standalone website and marketplace solutions.”

And that certainly makes sense for the firm which has been in China for two-and-a-half years, during which time it has become its biggest international market with over 15% of global sales.

Beauty is a major category for e-tail shoppers in China (a Frost & Sullivan/Azoya Consulting report said it’s the second most popular category). And Azoya said the WeChat Mini Program “is proving to be a promising touchpoint for online retailers and will contribute to healthy, long-term growth in China for Feelunique.”

Copyright © 2022 FashionNetwork.com All rights reserved.