×
99 116
Fashion Jobs
ROSS STORES
Store Protection Specialist
Permanent · Houston
TJ MAXX
lp Detective
Permanent · Homestead
TJ MAXX
70118-Loss Prevention Detective, Newbury st, Boston, ma
Permanent · Boston
HOMEGOODS
lp Detective
Permanent · Frederick
TJ MAXX
70118-Loss Preventon Detective, Downtown Boston, ma
Permanent · Boston
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Chattanooga
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Norman
MACY'S
Asset Protection Detective, Bridgewater Commons - Full Time
Permanent · Bridgewater Township
MACY'S
Asset Protection Security Guard, Presidential Markets - Full Time
Permanent · Snellville
MACY'S
Asset Protection Detective, Santa Ana Mainplace - Part Time
Permanent · Santa Ana
MACY'S
Asset Protection Detective, Reno Meadowwood - Full Time
Permanent · Reno
MACY'S
Asset Protection Detective, Topanga - Part Time
Permanent · Los Angeles
BLOOMINGDALE'S
Asset Protection Outlet Supervisor, Outlets at Orange - Full Time
Permanent · Orange
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Roosevelt Field - Part Time
Permanent · Garden City
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Palmdale
KOHLS
Full-Time Loss Prevention Officer
Permanent · Pleasant Hill
KOHLS
Human Resources Generalist - Logistics
Permanent · DeSoto
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · West Des Moines
COTY
sr. Manager, Ecommerce Trade Mkting
Permanent · Los Angeles
COTY
Manager, Ecommerce Trade Mkting
Permanent · Los Angeles
COTY
Manager, Ecommerce Independents
Permanent · Los Angeles
GAP
Design Director - Women's Concept
Permanent · New York
Published
Jul 4, 2012
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Feiyue puts its international structure into place

Published
Jul 4, 2012

Feiyue has been given a new lease of life thanks to the international development strategy that it has put into place. The French brand – originally from China – is presenting its spring-summer 2013 collections at the trade fairs, and it’s approaching its international clients with a stronger structure in place. In the wake of Mathieu Soulié – former sales director at Nike – being appointed as director of exports, the company is preparing to develop its presence on the international markets.


Feiyue’s 2008 collection


“We’ve hired a sales representative in Germany, who’ll be at Bread & Butter with us”, explained Mathieu Soulié. “And we’ve just signed a contract with another for Canada. Our five priority markets are those two countries, along with the USA, Great Britain and Italy. We want to find agents and take charge of our development on those markets”.

The brand is now setting up projects within these countries. In the USA, it is working with Gap on a collaboration for its two denim 1969 stores, in Los Angeles and New York. It is also planning on launching a peripatetic pop-up store to follow the music festivals around – a strategy which has already been successful for them in South Africa.

So successful, in fact, that the brand is considering creating a subsidiary in South Africa, with a distributor on the territory – as, in addition to its five target markets, Feiyue wants to expand its network on a global scale.

“We are in discussions concerning our distribution in Australia”, explained Mathieu Soulié. “We are taking on an agent in Mexico and we’re testing another in Poland. Our aim is to really focus on the autumn-winter 2013/2014 collection and in the long-term to expand into China. We have an advantage in that market, which every single brand is trying to infiltrate – Feiyue was founded in China 70 years ago: we have a real story to tell”.

Feiyue is planning to almost double the number of items in its collection to 180 in order to bring these regional developments to fruition. The brand has also said that it has made an effort with its prices. Whilst it’s not planning to do away with its premium line, it is going to go back to basics with five classic items, the aim being to maximise its distribution in France and to clearly make its mark on its new markets.

Copyright © 2021 FashionNetwork.com All rights reserved.