Fitbit launches pre-sale for Public School collaboration collection
Fitbit announced on Wednesday pre-sale global availability for the Public School for Fitbit Alta premium accessories. The line first debuted at New York Fashion Week in February and will begin shipping globally in November.
The Public School for Fitbit Alta collection features luxury designs for men and women that blend runway fashion with street style. The collection is comprised of the Axis Accessory watch band and the Type-III Paracord Bracelet inspired by a parachute cord. In 2017, Fitbit will launch the WNL Print Band and Quill Print Band that feature Public School’s brand mantra “When Nobody’s Looking” and signature feather. Each style complements the Fitbit Alta device that tracks workouts, health and fitness.
Public School is the latest brand to partner with Fitbit. The health and fitness company also partnered with Tory Burch and Vera Wang for the Simply Vera line available exclusively at Kohl’s.
The new collection will be available in late November at select global and North American retailers including Bloomingdale’s, Hudson’s Bay Company, Nordstrom and Saks Fifth Avenue. Prices range from $175 to $295.
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