×
66 635
Fashion Jobs
MICHAEL KORS
Part-Time Sales Supervisor-Keystone, in
Permanent · Indianapolis
NEIMAN MARCUS
E-Commerce Data Coordinator
Permanent · Irving
BANANA REPUBLIC
General Manager - Phoenix Premium Outlets
Permanent · Chandler
BANANA REPUBLIC
General Manager - Tanger Outlets at Hershey
Permanent · Hershey
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Smyrna
KOHLS
Loss Prevention Hospitality Guard - Part Time (Weekends)
Permanent · San Antonio
MACY'S
Manager, Operations Sun-Wed 6:30pm-5:00am
Permanent · Portland
MACY'S
Asset Protection Detective, Roosevelt Field - Part Time
Permanent · Garden City
MACY'S
Asset Protection Captain, Old Orchard - Full Time
Permanent · Skokie
MACY'S
Senior Manager, Regional Fulfillment - sw
Permanent · Plano
MACY'S
Asset Protection Detective, University Town Center - Standard Part Time
Permanent · San Diego
MACY'S
Beauty Account Coordinator - Estee Lauder, Northpark Center - Full Time
Permanent · Dallas
MACY'S
Asset Protection Security Guard, Staten Island - Part Time
Permanent · New York
MACY'S
Manager, Merchandise Execution
Permanent · Aventura
MACY'S
Asset Protection Security Guard, Bay Plaza - Part Time
Permanent · Bronx
TJX COMPANIES
sr. Product Owner, Selling & Payments
Permanent · Marlborough
ATHLETA
Project Manager, Product Operations And Strategic Projects (Remote)
Permanent · San Francisco
ATHLETA
sr Analyst, Stores Finance - Athleta
Permanent · San Francisco
NEIMAN MARCUS
Buyer, Designer Handbags
Permanent · Dallas
NEIMAN MARCUS
Sales Manager, Ladies Shoes - Bal Harbour
Permanent · Bal Harbour
NEIMAN MARCUS
Manager, Store & Retail Operations - Tampa Bay
Permanent · Tampa
NEIMAN MARCUS
Loss Prevention Investigator - Bal Harbour
Permanent · Bal Harbour
Published
Jul 23, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fitbit partners with CFDA to launch new product with NY fashion label PH5

Published
Jul 23, 2018

Wearable technology company Fitbit has partnered with the Council of Fashion Designers of America (CFDA) to launch its Fitbit Versa collection with NY-based fashion label PH5.


Fitbit x PH5's Versa collection, Fitbit - Fitbit


The collection includes six styles of knit wristbands including a stripe knit inspired by marathon runners, a trend-right metallic knit and a rib knit that brings multi-dimensional texture to the band. The styles are available in a variety of colors.

“I developed the accessories for Fitbit Versa to be fun and sporty, yet still be luxurious and convey an exclusive fashion statement,” said Wei Lin, founder of PH5, in a release. 

PH5 was selected out of five emerging brands invited by Fitbit and the CFDA to submit distinctive accessory designs incorporating the Versa smartwatch. 

Lin, a seven-time Ironman triathlete, said her brand's partnership with Fitbit gave her "the opportunity to create a new fashion experience rooted in health and wellness."

Fitbit's collaboration with PH5 through the CFDA is not the first time the fitness brand has partnered with a fashion designer. In 2014 the company launched a line of fitness trackers with Tory Burch and has also collaborated with street fashion brand Public School.

"We’re happy to create more fashion-forward choices for our global community,” said Tim Rosa, chief marketing officer at Fitbit. "We’ve seen great success with this strategy that brings innovative, trend-right designs to challenge the way consumers think about wearables and offer stylish options.”

Fitbit's PH5 Versa is available exclusively at Target and online through Fitbit's website. The bands retail for $40, while the Versa smartwatch itself is available from $200.
 

Copyright © 2022 FashionNetwork.com All rights reserved.