×
30 182
Fashion Jobs
L'OREAL GROUP
Manager - Brand Supply Management
Permanent · Clark
L'OREAL GROUP
Analyst-Finance
Permanent · Clark
TJ MAXX
70118-lp Detective
Permanent · Bloomfield Hills
HOMEGOODS
Loss Prevention Customer Service Associate
Permanent · Edina
TJ MAXX
70118-lp Detective
Permanent · Farmington Hills
MARSHALLS
Loss Prevention Detective
Permanent · Lynnwood
ROSS STORES
Store Protection Specialist
Permanent · Fresno
ROSS STORES
Store Protection Specialist
Permanent · Aiea
ROSS STORES
Store Protection Specialist
Permanent · Miami
ROSS STORES
Store Protection Specialist
Permanent · Kaneohe
FOOT LOCKER
Regional Loss Prevention Investigator
Permanent · Chicago
NORDSTROM INC
Operations Manager - 2nd Shift - Gainesville, fl
Permanent · Gainesville
NORDSTROM INC
Area Manager - 2nd Shift - Gainesville, fl
Permanent · Gainesville
NORDSTROM
Loss Prevention Security Ambassador Baton Rouge Mall Rack
Permanent · Baton Rouge
NORDSTROM INC
Asset Protection Manager - st. Johns Town Center
Permanent · Jacksonville
NORDSTROM
Loss Prevention Security Ambassador
Permanent · Birmingham
NORDSTROM
Asset Protection Security Ambassador 1 Portland Rack
Permanent · Portland
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Bloomingdale
KOHLS
Senior Specialist Compliance Assessments
Permanent · Menomonee Falls
TAPESTRY
Manager, Site Operations
Permanent · New York
TAPESTRY
Manager, Omni Operations
Permanent · New York
L'OREAL GROUP
sr Mgr - Business Intelligence (Pro Brands)
Permanent · New York
Published
Jul 23, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fitbit partners with CFDA to launch new product with NY fashion label PH5

Published
Jul 23, 2018

Wearable technology company Fitbit has partnered with the Council of Fashion Designers of America (CFDA) to launch its Fitbit Versa collection with NY-based fashion label PH5.


Fitbit x PH5's Versa collection, Fitbit - Fitbit


The collection includes six styles of knit wristbands including a stripe knit inspired by marathon runners, a trend-right metallic knit and a rib knit that brings multi-dimensional texture to the band. The styles are available in a variety of colors.

“I developed the accessories for Fitbit Versa to be fun and sporty, yet still be luxurious and convey an exclusive fashion statement,” said Wei Lin, founder of PH5, in a release. 

PH5 was selected out of five emerging brands invited by Fitbit and the CFDA to submit distinctive accessory designs incorporating the Versa smartwatch. 

Lin, a seven-time Ironman triathlete, said her brand's partnership with Fitbit gave her "the opportunity to create a new fashion experience rooted in health and wellness."

Fitbit's collaboration with PH5 through the CFDA is not the first time the fitness brand has partnered with a fashion designer. In 2014 the company launched a line of fitness trackers with Tory Burch and has also collaborated with street fashion brand Public School.

"We’re happy to create more fashion-forward choices for our global community,” said Tim Rosa, chief marketing officer at Fitbit. "We’ve seen great success with this strategy that brings innovative, trend-right designs to challenge the way consumers think about wearables and offer stylish options.”

Fitbit's PH5 Versa is available exclusively at Target and online through Fitbit's website. The bands retail for $40, while the Versa smartwatch itself is available from $200.
 

Copyright © 2021 FashionNetwork.com All rights reserved.