Foot Locker and Asics announce winner of filmmaking contest

By

Obi Anyanwu

Published
Oct 29, 2015

Foot Locker and Asics America on Tuesday announced the winner of its “Real Lives. Real Runners.” film contest. “The Push,” by filmmaker Evan Kelman and featuring Marco Reininger was selected as the winner of the contest and will air nationally during the New York City Marathon on Sunday, November 1 on ESPN2.

 
The companies launched the “Real Lives. Real Runners.” contest with MOFILM in June. Filmmakers were invited to create a short film on how running has impacted their lives. The winning film features Reininger, a US Army veteran living in New York City who runs every day to pay homage to his military brethren. "While running, he reflects on his time spent in the military, which motivates him to push harder and give more than expected," quotes Foot Locker.
 
"We received many inspiring submissions as part of the 'Real Lives. Real Runners.' campaign, each detailing the positive effects that running has on so many people," said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. "We're excited that 'The Push' will be our official spot during the New York City Marathon broadcast, celebrating the great sport of running."

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"We're always looking to capture the true essence of running that Foot Locker and ASICS share," said Shannon Scott, ASICS America Corporation senior director of marketing. "Out of all the inspirational videos, 'The Push' did an amazing job at showcasing what running means to people from all walks of life." 
 
The top three submissions were screened and judged at an exclusive event on October 26. The panel of judges included Olympic medalist and American marathon record holder Deena Kastor, ESPN sports business analyst Darren Rovell and New York Road Runners Chairman of the Board George Hirsch.
 
“The Push” will air during the New York City Marathon on November 1 on ESPN2 from 9:00am-12:00pm. The top five film submissions can be viewed on Foot Locker’s “Real Lives. Real Runners.” website.