×
88 308
Fashion Jobs
H&M
Part Time Cleaning Technician
Permanent · NEW YORK
H&M
Part Time Cleaning Technician
Permanent · NEW YORK
SAKS
2nd Shift Asset Protection Associate
Permanent · LA VERGNE
SAKS
2nd Shift Inventory Control Processor
Permanent · LA VERGNE
FABLETICS
Art Director - Yitty
Permanent ·
UNDER ARMOUR
Stock Teammate, Part-Time 5:00 am Tuesday - Saturday Shift, Starting Pay $15.25 Per Hour
Permanent · SAN DIEGO
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Full Time - Sherman Oaks
Permanent · LOS ANGELES
MACY'S
Asset Protection Detective, Roosevelt - Full Time
Permanent · Philadelphia
MACY'S
Retail Cosmetics Stock - Estee Lauder, Flushing - Full Time
Permanent · New York
MACY'S
Asset Protection Officer, Bailey Road - Full Time (3840)
Permanent · North Jackson
KOHLS
Financial Analyst
Permanent · Menomonee Falls
GAP
General Manager - Glendale Galleria
Permanent · Glendale
MACY'S
Asset Protection Security Guard, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Northpark Center - Part Time
Permanent · Dallas
MACY'S
Asset Protection Detective, Manhattan Beach - Full Time
Permanent · Manhattan Beach
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Dadeland
Permanent · Miami
AESOP
Part Time Retail Consultant | Seaport
Permanent · Boston
KOHLS
Distribution Center Operations Manager
Permanent · Patterson
PAUL SMITH
Sales Supervisor- Wooster Street
Permanent · NEW YORK
URBN
Urbn Urban Outfitters Inc. Inventory Control/Quality Audit
Permanent · RENO
H&M
Senior Director, Sales Component Engineering
Permanent · ATLANTA
H&M
Part Time Cleaning Technician
Permanent · NEW YORK
Published
Mar 22, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Foursquare launches Foursquare Analytics

Published
Mar 22, 2017

Foursquare has launched Foursquare Analytics, a new retail traffic tracking platform for brands and retailers to better understand their consumers.

Photo: Foursquare


Building on its success as a way for consumers to check in at various retail locations, Foursquare has now launched a new dashboard designed to track foot traffic at retail.

Retailers will be able to access data and sort through various consumer demographics including age, gender, and loyalty including whether they are new or returning customers. Foursquare Analytics will also be able to track where a retailer stands in comparison to its competitors in the market. With Foursquare Analytics, any retailer regardless of size can participate, a new development for Foursquare. Previously retailers had to enter into a specific agreement with Foursquare to have access to this type of data.

Foursquare CEO Jeff Glueck explained of the new product, "Oftentimes a company sets out to solve one particular problem and builds technology to do it, and then later realizes that the solution has much wider applicability. That’s what happened here."

The actual data is collected through over 100,000 location tracking points in partnership with Foursquare's existing location database. These come from partnerships including those with Snapchat and Swarm. Data is sent to Foursquare and is processed when users elect to always enable their location services.

Glueck continued to explain Foursquare Analytics saying, "We built our location tech... [and] then realized that being able to recognize when phones walk in and out of 93 million public places worldwide created an incredible data set for aggregate and anonymous analytics. It turns out, this capability can solve many business problems outside of our own."

Foursquare is famous for accurate data analysis. It gained significant credibility when it predicted foot traffic would drop 29% after Chipotle's E. coli outbreak last year. Actual numbers revealed the chain's foot traffic dropped 30%.

H&M and lifestyle brand Equinox have already signed on as early users, but the platform will remain open for any size retailer.



 

Copyright © 2022 FashionNetwork.com All rights reserved.