Frame Denim launches e-commerce and social media campaign
Los Angeles-based denim label, Frame Denim on Monday officially launched its e-commerce website and social media campaign.
The new site, Frame-Store.com, offers the brand’s spring 2016 collection, including men’s and women’s denim, clothing and women’s accessories. The e-commerce site also features Frame Denim’s Spring 2016 campaign featuring Lara Stone and actor Willem Dafoe, as well as a Denim Fit Guide for education and quick shopping.
Frame Denim also launched its #GirlsinFrame social media campaign featuring portraits of famous women wearing Frame Denim jeans and a Q&A. This month, the featured face is Julia Restoin Roitfeld, and upcoming features include Poppy Delevigne, Elisa Sednaoui, Pernille Teisbaek and Phoebe Tonkin.
In addition to the new site and social media campaign, Frame Denim announced the opening of its first ever store in Los Angeles located at 8467 Melrose Place. The 1,550-square-foot store will open in April and precedes the opening of the brand’s store New York City slated to open this summer.
Erik Torstensson and Jens Grede co-founded Frame Denim in 2012 and received an investment from Rosen-Howard Investment Company LLC, a company operated by Theory CEO Andrew Rosen and investor John Howard, who both serve on the board of directors.
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