Fred Perry enlists students from Central Saint Martins

By

Olivier Guyot

Published
Apr 29, 2014

It’s an all-British story. Every season, Fred Perry generates a women’s capsule collection for the Amy Winehouse Foundation. Taking inspiration from the fashion sense of the singer, who died in 2011, the brand donates a portion of revenues to the association which campaigns against alcohol abuse among young people.

The spring/summer 2015 collection will involve a new kind of partnership for Fred Perry. The brand has enlisted some 150 students from the famous London school Central Saint Martins to reconceive the Fred Perry polo and to create an Amy Winehouse bowling shirt. Three top designs will be incorporated into their next capsule collection. Students will then have the chance to work with the Fred Perry team in developing their design.

The collection will be distributed in the brand’s stores as well as selected multibrands.