Frederick's of Hollywood and Megan Fox announce partnership

By

Obi Anyanwu

Published
Sep 21, 2016

Authentic Brands Group and Frederick’s of Hollywood announced on Tuesday a new partnership with actress Megan Fox. Through the partnership, the Teenage Mutant Ninja Turtles star has become co-owner, brand stakeholder, collaborator and global ambassador for Frederick’s of Hollywood.

 
As designer, Fox and Authentic Brands Group will collaborate on the development of the Frederick’s of Hollywood product assortment, retail distribution and marketing. Fox will be the face of the Frederick’s of Hollywood spring 2017 campaign and will collaborate on the first Frederick’s of Hollywood x Megan Fox intimate apparel capsule collection launching in holiday 2017.
 
“Megan Fox is the embodiment of confidence and glamour,” said Nick Woodhouse, President and CMO, ABG, owner of the Frederick’s of Hollywood brand. “With a distinct point-of-view and industry savvy, combined with an enormous global following, Megan is the perfect part ner with whom to relaunch the brand.”

ABG is focused on expanding the lingerie brand with additional lifestyle categories. Frederick’s of Hollywood will launch a lingerie and intimates line, a romantic loungewear line and a fashion-inspired activewear line in 2017 in addition to the Megan Fox capsule.
 
“Megan Fox is the embodiment of confidence and glamour,” said Nick Woodhouse, President and CMO, ABG, owner of the Frederick’s of Hollywood brand. “With a distinct point-of-view and industry savvy, combined with an enormous global following, Megan is the perfect partner with whom to relaunch the brand.”
 
Lingerie pioneer Frederick’s of Hollywood is one of many brands under ABG as well as Juicy Couture, Jones New York, Tretorn, Spyder, Hickey Freeman, Hart Schaffner Marx and recently Aéropostale among others.