Furla ends 2014 with sales up 15%
Furla picked things up in 2014. The Italian leather goods brand, whose sales have jumped by 74% over the last four years, generated a turnover of 262 million euros compared to the 228 million it recorded in 2013, the company announced along with the publication of its results.
In 2014, Furla’s gains were greater compared to the previous year, during which sales increased by 7%. The brand recorded 15% growth, or 18% at constant exchange rates.
“Sales for directly managed stores showed double-digit growth on a comparable basis," said the company without giving further details. Furla does not disclose results by geographic regions.
The Italian market currently accounts for only 20% of its total turnover, while international represents 80%, 30% of sales made in EMEA (Europe excluding Italy, Middle East, Africa), 23% in Japan, 16% in Asia-Pacific and 9% in the US.
The acceleration of overseas development was primarily made possible through the strengthening of its retail network. Nearly 60 new Furla stores emerged last year in strategic locations, while the opening of a flagship store is planned shortly in New York on 5th Avenue.
Furla is currently present in 100 countries through a dense retail network: 398 monobrand stores, including 180 directly managed that generate 60% of its sales. The company founded in Bologna additionally has more than 1,100 clients among multi-brand stores and department stores.
In mid-April, the company moved its headquarters to the "Palazzo Furla" in central Milan, located on via Berchet, which its has added to its longtime headquarters in Bolgona and its subsidiaries in New York, Tokyo and Hong Kong.
"2015 will mark a big change: we will triple our investment in marketing and continue to invest significantly in new locations in the most strategic markets," said Furla CEO Eraldo Poletto in a statement.
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