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Published
Nov 14, 2017
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G-Shock debuts new watches at 35th anniversary celebration in New York City

Published
Nov 14, 2017

Casio G-Shock kicked-off on Thursday its 35th anniversary celebration at Madison Square Garden in New York City, with new products, live performances, and special guests.


From left to right: Shigenori Itoh, Stéphane Ashpool, Mark Messier, Eric Haze, David Johnson, Ronnie Fieg, Matt Hranek, Louie Vito, Kikuo Ibe, Kazuo Kashio, Adam Craniotes, Patrick Hlavaty - Ryan Muir/Casio

 
Patrick Hlavaty of Casio joined David Johnson, the VP of Casio America’s Timepiece Division Johnson, amongst other execs, to introduce new watch styles slated to launch in 2018: the G-Steel series GSTB100 featuring the Casio connected engine and the Rangeman watch and the Rangeman watch, the latest addition to the Master of G series that is launching in spring 2018.

The executives also highlighted its first fitness-oriented watch, the GSTB100, which is available now in the new women's S Series. G-Shock launched the S Series for the women that prefer the size of a classic G-Shock watch more than the Baby G size watches.

G-Shock is also relaunching its DW5000 watch, the brand's first silhouette, in a neo matte black series; a colorful throwback collection and winter glide series, all of which will serve as the brand’s ‘new generation’ of product.

Launched by Kikuo Abe in 1983, G-Shock rose to popularity for its shock resistant DW5000 watch and expanded quickly to become a global watch brand. Casio Executive Managing Director Shigenori Itoh took to the stage to announce that G-Shock in September shipped 100 million watches globally. The milestone comes 10 years after the brand shipped 10 million, and 7 years after it shipped 50 million units. 

The Theater at MSG was transformed into gallery of past and present G-Shock watches in honour of the event, which was closed by a musical performance from stars including  DJ and Off-White founder Virgil Abloh; A$AP Ferg and T-Pain.

Casio reported in its first half results on October 30 that sales for its timepieces, including G-Shock, increased 4% year-over-year to 44 billion yen, or $387.9 million, and the company plans to expand its offering of connected watches and its G-Steel line.

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