The clothing brand enlisted renowned German photographer Ellen von Unwerth to capture the essence of its latest denim collection.

The G-Star RAW Spring-Summer 2015 campaign doesn't single out one spokesmodel in particular, despite Camilla Christensen's presence on the ensemble cast. Instead, the true star of the season is the photographer Ellen von Unwerth, who has shot campaigns for leading fashion labels ranging from Guess to Chantal Thomass and Agent Provocateur.

The new visuals emphasize the latest G-Star RAW denim line, which features a wide range of styles, cuts and colors for men and women. The jeans are worn skinny or loose; in raw, washed or bleached denim; and in colors ranging from indigo to white.  

Ads

Due to launch on February 15, the "Wear It #tightorwide" campaign invites fans to share their favorite way of wearing their jeans.