G-Star is timing the release of its ad campaign with the fashion calendar. After unveiling its new male face – Caleb Landry Jones – at Cannes, the brand has just revealed in Berlin the identity of its new female muse, at the opening day of Bread&Butter.

The new G-Star campaign featuring Arizona Musa

Arizona Muse was announced to be the face of G-Star for its next autumn/winter ad campaign. The model follows in the footsteps of Clémence Poésy, Liv Tyler and Gemma Arterton. Born in 1988, the model it-girl has already walked the runway for a number of luxury labels, but this is a first for her in the denim industry. G-Star favorite Anton Corbijn shot the campaign, this time set in the French Alps.