Gant opens new personal styling 'Lounge' in NYC

By

Obi Anyanwu

Published
Feb 9, 2017

Gant may be based in Sweden today, but it did not part ways with its history as a shirt maker that dates back to 1949. The brand recently opened the Gant Lounge, a personal styling service at the Gant showroom in New York City, to give customers a deeper look at its iconic shirting.

 
The Gant Lounge offers one-on-one personal styling to help customers pick outfits based on their style. The brand introduced the new concept to give customers a more personal, convenient and customized way to shop. Appointments at the Gant Lounge can be booked online at the Gant website and orders can be shipped directly to a customers home or office for free.
 
The new Gant Lounge concept builds on the brand’s marketing campaign from 2015 that featured five Ivy League school graduates that “Changed the World. Not the Shirt.” In addition to launching the campaign, Gant launched the new Diamond G line that features shirting that utilizes technological innovations.

In February, Gant launched a men’s tech prep collection comprised of breathable, quick-dry, anti-absorbent pieces.
 
The Gant Lounge is at 100 Wall Street.