Gant to launch 'Couple Thinkers' TV show on YouTube

By

Obi Anyanwu

Published
Sep 20, 2017

Gant has a new television show, Couple Thinkers, heading to YouTube this fall.
 

Developed by Gant and produced in collaboration with Zodiak Factory & Mastiff, part of the Banijay Group, Couple Thinkers stars actor, writer and comedian Craig Ferguson and his wife, Megan Ferguson, a former art dealer, as they travel to seek out topics they’ve always wondered about but have never had the chance to explore.
 
Inspired by the Gant credo, ‘Never Stop Learning,’ the curious Fergusons meet with experts to explore topics such as sustainability, psychology, health and aging, and space and the future.

“We created this show with young curious professionals in mind – a group that is well-informed, open-minded and tech savvy”, said Global Marketing Director, Eleonore Säll. “We believe brands should dare to create content that is both entertaining and informative, content that people would genuinely like to watch. With this show we hope to create conversation starters, spark curiosity and prove that questions can be more important than answers – something we believe the world needs more of right now”.
 
The Sweden-based lifestyle brand decided to air the show on YouTube for its accessibility. Hollister this year also launched on YouTube a 24-episode documentary series, in partnership with Awesomeness TV.
 
Other companies created networks, such as Holt Renfrew on Air Canada and IMG on Apple TV, and others simply promote their brand or make shopping available on television services, such as Burberry’s livestream of its men’s runway show on Apple TV and Mr. Porter’s shoppable Apple TV app.
 
In addition, Amazon launched “Style Code Live,” its first live show for its streaming service, in 2016.
 
Couple Thinkers will have a six episode run on YouTube and will air in 70 countries.