×
74 686
Fashion Jobs
COLUMBIA
Global Merchandising Manager – Equipment & Accessories
Permanent · PORTLAND
SOREL
Director, Ecommerce
Permanent · PORTLAND
OLD NAVY
General Manager - Eastchase Plaza
Permanent · MONTGOMERY
JCPENNEY
Asset Protection Manager, Holyoke, ma
Permanent · Holyoke
NORDSTROM
Asset Protection - Security Ambassador - Northshore
Permanent · Peabody
NORDSTROM
Asset Protection - Agent - Belle Isle Station Rack
Permanent · Oklahoma City
NORDSTROM
Asset Protection - Agent - City Creek Center
Permanent · Salt Lake City
RALPH LAUREN
General Manager
Permanent · Southampton
URBN
pv Rittenhouse | Assistant General Manager (m&v)
Permanent · PHILADELPHIA
URBN
Free People Assistant Visual Manager
Permanent · NASHVILLE
SACKS
Lead, Inventory Control And Quality Insurance, 2nd Shift
Permanent · WILKES-BARRE
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Warsaw
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · North Andover
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Saint Joseph
KOHLS
Senior Product Manager, Marketplace, Remote
Permanent · Menomonee Falls
SALLY BEAUTY CORPORATE
00014 Certified Color Consultant
Permanent · LOS ANGELES
SALLY BEAUTY CORPORATE
Usa-100598-Product Owner - Digital
Permanent · DENTON
SALLY BEAUTY CORPORATE
Usa-100598-Product Owner - Digital
Permanent · DENTON
DECKERS
Stock Operations Lead, Ugg
Permanent · WHITE PLAINS
BLOOMINGDALE'S
Manager, Sales - Shoes/Handbags
Permanent · HUNTINGTON STATION
BLOOMINGDALE'S
Asset Protection Detective, Full Time, San Francisco
Permanent · SAN FRANCISCO
ADIDAS
Retail General Manager Adidas - Citadel Outlets 6202, Commerce ca
Permanent · COMMERCE
By
Reuters
Published
Jun 8, 2011
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Gap fights fashion slump with von Furstenberg deal

By
Reuters
Published
Jun 8, 2011

Jun 8 - Gap Inc is turning to women's designer Diane von Furstenberg to help sell baby and kids clothes as it tries to reverse fashion missteps that have eroded sales.

Von Furstenberg, famous for her floral prints and wrap dresses, will create a new collection of children's apparel at Gap, which turned to a more subdued palette this spring when color and prints were the rage.

Diane von Furstenberg, Gap Inc.
Diane von Furstenberg

The collection should be ready by March 2012, and the clothes will be sold through GapKids and babyGap stores in almost 30 countries, including the United States, China and Japan.

They will also be available online in 75 countries, Gap added.

The partnership marries Gap, which has struggled for years to stop falling sales at its main Gap brand, with von Furstenberg, who took back control of her brand in the late 1990s and is developing perfume, cosmetics and home lines.

After booming in the 1990s, Gap has struggled for years to stop falling sales at its main Gap brand in the United States. The company ousted top Gap designer Patrick Robinson last month after he failed to stem the slide.

The search for a replacement is still under way, a spokeswoman for Gap told Reuters.

Gap Chief Executive Glenn Murphy has cut costs and boosted profit margins in recent years, but sales remain stagnant and soaring cotton prices are set to bite in the second half of 2011. The company's shares slumped on May 20 after it cut its full-year earnings forecast.

Gap has also missed some fashion trends, most notably the lack of color in the spring collection of Gap's premium brand Banana Republic, according to Brian Sozzi, a retail analyst at Wall Street Strategies.

Partnering with a designer like von Furstenberg may help address Gap's fashion faux pas. She is known for "print, optimistic color and femininity," Art Peck, who became president of Gap brand, North America, said in a statement announcing the partnership.

Peck was promoted in February as part of a broader shake-up by Murphy that's focused on improving the performance of Gap's main brand in the United States. The von Furstenberg collaboration is the first public move by Peck.

The collaboration also shows how Gap's focus is shifting abroad and online as it searches for stronger sales growth.

GapKids and babyGap products have seen some of the strongest demand of any Gap category in the company's European e-commerce division recently.

(Editing by Peter Henderson and Tim Dobbyn)

© Thomson Reuters 2023 All rights reserved.