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Published
Dec 19, 2012
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Gap to arrive in Brazil in 2013

Published
Dec 19, 2012

Gap.com

After opening its first stores in Mexico and Uruguay, the clothing giant is taking a further step in its mission to conquer Latin America by signing a deal with Tudo Bom Comércio to lead its launch in Brazil in 2013.

Previously confined to duty-free zones in the country, Gap will open its first Brazilian store in Sao Paulo, the country’s second city, with a flagship that will also sell GapKids and BabyGap, as well as the brand’s main collections. The opening is scheduled for Autumn 2013 and is seen to be a prelude to the construction of a whole retail network.

“Brazil is a critical next step in our global expansion strategy and we are excited to introduce our store experience to customers,” said Stefan Laban, Managing Director of Strategic Alliances, Gap Inc. “Given that Brazil is the fifth largest country in the world and the largest Latin American economy, we feel that this market provides us with an incredible growth opportunity.”

We are seeing real growth for company that has had a few scares in recent years. Since opening the Santiago store in 2011, the group has opened several other stores in Latin America, including stores in Colombia, Mexico, Panama, and Uruguay.

The news of the Brazil expansion comes soon after the groups restructuring. The group, until recently, separated the management of its business by domestic and international markets, and then by sub-divisions for e-commerce, outlets and franchises. Now, each of the company’s brands is lead a management team who heads up all markets and distribution channels.

Gap Inc includes the brands Gap, Banana Republic, Old Navy, Athleta and Piperlime. It’s network spans over 90 countries and includes over 3000 store, not including the 300 franchises in over 40 countries in Asia, Europe, Latin America, Australia and the Middle East.

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