Bella Goren, the 11th member to be joining Gap's board of directors

After getting off to a shaky start to the year and missing its forecast by quite a distance, Gap Inc. is trying to get back on the right track. The American retail giant, which owns its eponymous brand Gap as well as Banana Republic, Old Navy and Athleta, has decided to strengthen its board of directors.

Bella Gorden, an American Airlines executive, will be joining a team of ten other directors effective from August 15th. “Bella Goren is an accomplished business leader with 25 years of experience enabling a truly American company to succeed and expand around the world,” said Glenn Murphy, Gap Inc. chairman and CEO. “Her breadth of experience across the financial, operational, and marketing aspects of running an international company will be a tremendous asset to Gap Inc.”

The 51-year-old business leader, currently chief financial officer of AMR Corporation and American Airlines, has most notably served as the latter’s head of the Pacific division where she was in charge of operations in the Japanese market and all other Asian countries. Her experience will certainly be an important asset to Gap Inc, given that the group has high ambitions for the region.