Genesco names David Baxter President and CEO of Lids

By

Obi Anyanwu

Published
May 14, 2016

Genesco Inc. on Thursday announced the appointment of David Baxter to President and Chief Executive Officer of Lids Sports Group and Senior Vice President of Genesco, effective June 1, 2016.

 
Baxter served as President, Sports Licensed Division, Adidas/Reebok from 2006 to 2014. After the acquisition of Reebok by Adidas, he oversaw all of Adidas’ and Reebok’s sports licensed businesses with the NBA, MLS, NHL, WNBA, and NCAA partners. Baxter joined Adidas in 2010, as Vice President, Sports Performance in America, and he joined Reebok in 2001 as Senior Vice President and Chief Operating Officer of OnField.

The new CEO and SVP has a long career that spans multiple segments of the sports and licensed apparel industries. Earlier in his career, he held management roles in sports-related retailers and wholesale consumer products companies. Baxter was also twice named to Sports Business Journal’s “40 Under 40” list as well as The Sporting News Power 100.