Gigi Hadid to partner with Tommy Hilfiger as brand ambassador

Renowned American it-girl and supermodel Gigi Hadid will take on the role of brand ambassador at Tommy Hilfiger beginning fall 2016.

 As brand ambassador, Hadid will collaborate with the American designer on a capsule collection for autumn 2016. The collection will include sportswear as well as shoes, a variety of accessories and a new fragrance.

Considered a "social supermodel" for her strong presence on social media, Hadid's collection will combine her unique style with the more classic signature Hilfiger touch.

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Tommy Hilfiger has previously collaborated with other cultural and fashion icons including Beyoncé, Alexa Chung and Naomi Campbell.