Gilt debuts pop-up shops on Celebrity Cruises

Online shopping retailer Gilt has partnered with Celebrity Cruises and Starboard Cruise Services to debut Gilt at Sea, an onboard pop-up shop experience.

The pop-up shops will be open on the Celebrity Reflection and Celebrity Silhouette cruise ships, sailing weekly from Miami and Fort Lauderdale, from December 3 to January 29, 2017.

The Gilt at Sea shops will carry a curated mix of modern resort style for shoppers including swim, sleepwear, casualwear, accessories, and gifts, from brands like John Varvatos, Nanette Lepore, Cosabella, and more. What's more, customers will get to shop a newly curated selection of merchandise each day, tailored around rotating themes.

Gilt will also be offering onboard events such as invite-only vintage trunk shows, and hosting Gilt Style Ambassadors to provide shopping and styling advice.

"Gilt is constantly seeking new and inventive ways to bring the best brands and best values in fashion to our customers, wherever they are—now even at sea," says Jonathan Greller, President of Gilt, in a news statement. "Our New York store, opened earlier this year, has been a lab for retail innovation and these two new shipboard shops continue to evolve the Gilt model into an exciting new format. Gilt at Sea is an opportunity to create a unique shopping destination for vacation travelers aboard two of the most impressive cruise ships in the Caribbean."

The 8-week pop-up shops is Gilt's second foray into physical retail, following the opening of a shop within Saks Off 5th in New York, last March.

Gilt debuts pop-up shops on Celebrity Cruises

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