×
69 373
Fashion Jobs
ESTEE LAUDER
Lead, Business Analysis, West Coast Cluster Brands
Permanent · Irvine
GAP INC.
Manager, Hroc And People Operations
Permanent · San Francisco
RAG & BONE
Sales Supervisor (Full -Time) - Fillmore
Permanent · San Francisco
SALLY BEAUTY CORPORATE
Outside Sales Representative -Cosmoprof
Permanent · Cleveland
NORDSTROM
Asset Protection - Agent - Bellevue Square
Permanent · Bellevue
DESIGNER BRANDS
General Manager
Permanent · Houston
BANANA REPUBLIC
General Manager - Bellevue Square
Permanent · Bellevue
CENTRIC BRANDS
Senior Manager, Production
Permanent · New York
ADIDAS
Sales Support Representative
Permanent · Carlsbad
ADIDAS
Senior Manager Business Process - Scm Retail Operations
Permanent · Portland
OLD NAVY
Assistant General Manager - Huntington - wv
Permanent · Barboursville
OLD NAVY
Assistant General Manager - Shoppes at Fox River
Permanent · Waukesha
OLD NAVY
General Manager - Walpole
Permanent · Walpole
OLD NAVY
sr. Director, Store Experience & Communications (Remote)
Permanent · San Francisco
OLD NAVY
Asset Protection Service Representative - Woodbury Common
Permanent · Woodbury
ASCENA
Store Sales Manager
Permanent · Baltimore
ASCENA
pt Sales | Stock Lead
Permanent · Aurora
ASCENA
Stock Lead
Permanent · Omaha
ASCENA
Sales Manager—Part-Time/Flexible Scheduling
Permanent · Savannah
ASCENA
Part-Time Sales Manager
Permanent · Phoenix
MACY'S
Asset Protection Detective, Shoppes at Buckland Hills - Full Time
Permanent · Manchester
MACY'S
Manager, Operations - Shipping/Exceptions - 4x10
Permanent · Owasso
Published
Nov 2, 2009
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Guess continues its development

Published
Nov 2, 2009

Denim brand Guess has opened a flagship store in London and is planning for further openings in hundreds of locations across Europe in 2010.

Guess
Guess on Regent Street in London

The new boutique’s inauguration was the event of the weekend with a crowd flocking to Regent Street. For the occasion, a retrospective collection of photographs from the brand’s history had been prepared, showing images from advertising campaigns over the last thirty years that had contributed to the label’s success.

Estelle Lefébure, Claudia Schiffer, Naomi Campbell, Eva Herzigova and Anna Nicole Smith, among others, were all represented in a series of black and white photos that are only being shown for a period of three days. These huge names from the world of fashion have all played a part in the Guess story.

Launched at the beginning of the 1980s, Guess aimed to release clothing inspired by the quintessential American ‘Pin-Up’. This goal altered the perception of denim, which had hitherto been quite basic, with the dissemination of collections that were both sexy and timeless.

Guess
Interior of the Guess boutique on Regent Street

Coming back to London, the store covers 600 metres squared and houses both menswear and womenswear, with wall decorations entirely dedicated to the world of denim as well as showcasing the season’s “must have” items. Accessories are also on display around the store and include bags, shoes, glasses, jewellery and a space for the label’s timepiece label GC.

This opening will be followed by many more, above all in Europe, over the course of 2010. These openings are a strategy to combat falling sales and client numbers in Guess boutiques in the USA, the brand’s principal market, and to capitalise on the current strength of the euro.

Furthermore, the brand has seen continual growth in Europe in recent years. In an interview with the Figaro, a national newspaper in France, Paul Marciano – the director general of Guess – and his brother Maurice explained that “turnover on the continent has gone from $60 million to $500 million in four years. Our objective is to reach $1 billion by the end of 2011.”

By Jonathan Fulwell (Source: C. Vautard)

Copyright © 2022 FashionNetwork.com All rights reserved.