Guess to renew DJ Tiësto collaboration
Guess has decided to renew its collaboration with legendary Dutch producer Tiësto according to press release from the brand. The collaboration entails a limited edition clothing line for men and welcomes the addition of women’s accessories. A second wave of international concerts sponsored by the denim brand is also planned.
The new summer collection entitled Guess/Tiësto will be available from May in a selection of Guess stores. The line, which consists of 35 pieces, is ‘inspired by the growing power of electronic music and lifestyle surrounding it in today's pop culture,’ says the denim brand.
"Tiesto understands the GUESS lifestyle so well," said Paul Marciano, CEO and Creative Director for Guess Inc. "To extend this collaboration to more categories was an easy – and a fun - choice."
Tiësto – or Tijs Michiel Verwest - is a star on the electro music scene and even played a set at the opening ceremony of the Olympic Games in Athens in 2004. The DJ has previously worked with Giorgio Armani to create a range of t-shirts for sportswear line Armani Exchange.
"I'm excited because I learned so much from the first collection and put all that experience into the second collection to create amazing new pieces," said Tiesto. "It's especially exciting to grow the second collection by adding more pieces and accessories."
Included in the offering are skinny-fit jeans for men and women in shimmering neutral colors and spring-weight coated fabrics for tops, which give a modern edge to this summer club capsule. Design details such as studding, stitching and zippers feature prominently. The graphics on tees and tanks come from digital and geometric contemporary art.
Amongst the accessories included in the collection are shoes, watches and sunglasses.
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