×
78 763
Fashion Jobs
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Grapevine Mills Outlet
Permanent · Grapevine
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Garden State
Permanent · Paramus
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Aventura
Permanent · Aventura
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Polaris Fashion Place
Permanent · Columbus
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Westfarms
Permanent · West Hartford
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Galleria ft Lauderdale
Permanent · Fort Lauderdale
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Gardens
Permanent · Palm Beach Gardens
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Garden State
Permanent · Paramus
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Fayette
Permanent · Lexington
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Brandon Town Center
Permanent · Brandon
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Rockingham Park
Permanent · Salem
OLD NAVY
Asset Protection Service Representative - Hub (The)
Permanent · Hempstead
H&M
Senior Business Analyst – Finance & Reporting
Permanent · NEW YORK
H&M
Part Time Cleaning Technician
Permanent · NEW YORK
H&M
Brand Insights & Engagement Manager – Region Americas
Permanent · NEW YORK
H&M
Tax And Compliance Manager
Permanent · SECAUCUS
H&M
Payroll Reporting And Systems Manager
Permanent · SECAUCUS
H&M
Regional Data Privacy Manager
Permanent · NEW YORK
H&M
IT Service Delivery Manager
Permanent · NEW YORK
H&M
Sales Market Construction And Facilities Manager
Permanent · NEW YORK
H&M
Regional Omni Inventory Optimization Manager
Permanent · NEW YORK
H&M
Visual Merchandising Manager
Permanent · SCHAUMBURG
Published
May 6, 2013
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Guess wins trademark dispute against Gucci

Published
May 6, 2013

After four years, the trademark dispute between Guess and Gucci has finally concluded. On May 2, the Court of Milan rejected all claims made by the Kering-owned label against the American jeans brand.

According to a press release from Guess, "the Italian Court has ordered the cancellation of certain of Gucci’s diamond pattern, G logo, and “Flora” pattern trademarks. The cancelled registrations included 3 Italian trademarks and 4 trademarks covering the European Community. The Court has also rejected Gucci's rights in a "Square G" logo.”

Gucci's "Jackie" bag with the 'Original GG' print


Gucci opened legal fire on Guess in 2009, claiming that their choice of colours and themes were an attempt to confuse customers and that their Quattro G logo pattern was too similar to Gucci’s interlocking double G pattern. The company filed suit in New York and Milan and subsequent actions were filed in Paris and Nanjing, China, according to the press release.

In 2012, Gucci took the U.S. firm to court in New York. Guess were forced to pay damages to Gucci though but charges were minimal and injunctions were narrow.

“The Milan verdict is an important decision and judgment, not only because it has been issued in Italy, the birthplace of the Gucci brand, but also because the Court agreed with GUESS in practically all its principal arguments,” said the brand in the press release.

The "Cisely Crossbody Top Zip" by Guess


“The tactics of Gucci are nothing less than bullying. Because of their endless resources, Gucci has been forum shopping all over the world to try and stop Guess from expanding its successful accessories business. It’s fundamentally wrong and unconscionable. There are global trends that Gucci itself follows as anyone does in fashion; they are no different from Guess in that regard,” said CEO and artisitic director of Guess, Paul Marciano. “In my opinion, the 3 year battle in New York and 4 years in Milan was a result of massive and unnecessary litigation that should have been easily resolved with a simple phone call, which Gucci never made.”

Copyright © 2022 FashionNetwork.com All rights reserved.