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By
AFP-Relaxnews
Published
Apr 8, 2015
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H&M launches summer campaign

By
AFP-Relaxnews
Published
Apr 8, 2015

The fast fashion retailer features models Joan Smalls, Natasha Poly, Doutzen Kroes and Adriana Lima in its summer 2015 campaign.


H&M Summer 2015 campaignH&M


Ahead of the campaign's official launch on April 30, H&M has revealed a first image, showing the four models wearing boho attire and strolling on the beach.

The clothes include lightweight sundresses, long flowing skirts and tropical prints. Monochrome looks and a variety of bikinis will also feature, according to the brand.

A TV ad will feature the exclusive single "Sun in Shining" by the Swedish duo Axwell /\ Ingrosso.
 

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