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Published
Jun 10, 2016
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H&M opens first store in Puerto Rico

Published
Jun 10, 2016

H&M has opened its first-ever store in Puerto Rico, in the Mall of San Juan.

Joan Smalls Helps Celebrate Opening of First H&M in Puerto Rico. Photo: Getty Images for H&M


Over 1,400 customers waited in line for over 7 hours to be the first customers in the new store. The opening event included a special appearance by model Joan Smalls.

Daniel Kulle, President of H&M North America and the store manager cut the ribbon. The first 1,000 customers received giveaways valued from $10-$1,000, as well as the first 20 customers who had a special meet and greet with Smalls before the ribbon was cut.

Customers who brought old garments to the store to support H&M's Garment Collecting initiative were also entered to win gift cards up to $1,000.

“We are thrilled with the amazing response we have had from our customers here. This enthusiasm makes us feel part of the local community,” said Kulle. “We look forward to offering even more quality fashion at the best price to the people of Puerto Rico through our continued expansion here.”

“Seeing H&M arrive in San Juan is truly an exciting and important moment for the people of Puerto Rico,” said Joan Smalls. “I couldn’t be more excited to be back home to help celebrate this amazing opening!”

Following the opening of this first San Juan store, a second PR store will open in the fall of this year in Bayamon's Plaza del Sol.

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