×
77 221
Fashion Jobs
ADIDAS
HR Services Specialist
Permanent · Portland
GAP
General Manager - Pittsburgh Tanger Outlets
Permanent · Washington
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Marietta
L'OREAL GROUP
Manager - DTC Operations
Permanent · Clark
L'OREAL GROUP
sr Manager-Supply Planning
Permanent · New York
SCOTCH & SODA
Scotch & Soda- Women's Buyer
Permanent · New York City
COTY
National Account Manager, Heb
Permanent · San Antonio
NIKE
North America, Consumer Direct Marketing Manager - Running
Permanent · Beaverton
JCPENNEY
Senior Legal Specialist, Property And Real Estate
Permanent · Plano
PUMA
Junior Product Line Management, Run Train Footwear
Permanent · Somerville
BLOOMINGDALE'S
Manager, Sales - Cosmetics/Women's Shoes
Permanent · Palo Alto
BLOOMINGDALE'S
Manager, Sales - Rtw/ia/Ladies Shoes
Permanent · Boca Raton
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time: Valley Fair
Permanent · San Jose
MICHAEL KORS (USA) INC
Director of Marketing Technology
Permanent · East Rutherford
ESTÉE LAUDER
Senior Analyst, Business Analyst, Global R&D Technology
Permanent · New York
ESTÉE LAUDER
Account Coordinator - Estee Lauder - 40 Hrs - Macys Millenia Mall - Orlando, fl
Permanent · Orlando
ESTÉE LAUDER
Vice President, Finance & Business Management - Brand Cluster, na
Permanent · New York
ATHLETA
General Manager - nw Hwy - Park Ridge (New Store)
Permanent · Park Ridge
GAP INC
Associate Analyst, Finance (Capital Accounting)
Permanent · Albuquerque
GAP INC
Finance Manager (Strategic Growth Office)
Permanent · San Francisco
RAG & BONE
Sales Supervisor (Full - Time) - Riverhead
Permanent · Riverhead
FOSSIL
Ecommerce Operations Coordinator
Permanent · Houston
Published
May 24, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

H&M’s Nyden taps Dua Lipa to create four capsule collections

Published
May 24, 2018

H&M Group’s new fashion brand Nyden is making a strong case for celebrity collaborations, having announced three over the last week. The latest collaborator to be announced is English pop star Dua Lipa.


Dua Lipa is the latest influencer to be announced as co-creator - Photo: Nyden


The New Rules singer will co-design four capsule collections with Nyden, and create an accompanying campaign that will consist of a wide range of models and sizes.

She joins footballer Jérôme Boateng, singer/songwriter Justine Skye, tattoo artist Dr. Woo and actress Noomi Rapace as collaborator of the brand, which unveiled its first ever pieces last month.

Nyden was introduced by H&M Group in December last year as a platform for “affordable luxury”, where co-creators are put at the centre of the design process. It targets the millennial generation with a stream of releases designed by hand-picked influencers.

"Dua is one of the most renowned pop artists in the world today. Her strong and fierce attitude, not to mention distinctive style, make her a perfect fit for the Nyden tribe and philosophy," said Stina Force, creative director of Nyden about the latest collaboration. "Dua's inspiring outlook and style is why we have chosen to work with her and co-create multiple collections."

"My first love is music, but fashion also plays an important role in my life because I believe it's so vital to self-expression. I look for clothes that reflect strength and fearlessness, but also match up to today's fast pace. So I'm excited to be co-creating with Nyden on my designs – it's going to be a collection that's completely suited to me, both onstage and off, and for my fans," added the singer/songwriter.

The brand said more announcements are expected to come in the upcoming weeks, as it continues to build brand awareness and positioning.

Copyright © 2022 FashionNetwork.com All rights reserved.