×
103 629
Fashion Jobs
MACY'S
Manager, Business Administration
Permanent · Seattle
MACY'S
Manager, Business Administration
Permanent · Sacramento
NORDSTROM INC
Logistics Area Manager Warehouse - Gainesville, fl
Permanent · Gainesville
NORDSTROM
Asset Protection - Agent - Harbison Court Rack
Permanent · Columbia
NORDSTROM
Asset Protection - Agent - Gainesville Distribution Center
Permanent · Gainesville
NORDSTROM INC
Area Manager Warehouse - Riverside, ca
Permanent · Riverside
NORDSTROM INC
sr. Manager, Influencer Marketing
Permanent · Seattle
GUESS
Security Guard
Permanent · Louisville
H&M
Store Visual Manager
Permanent · National City
OLD NAVY
General Manager - Lancaster River
Permanent · Lancaster
OLD NAVY
External Asset Protection Lead - Multi-Unit
Permanent · Nashville
OLD NAVY
Asset Protection Agent - 86th Street
Permanent · New York
OLD NAVY
General Manager - North Macon Promenade
Permanent · Macon
OLD NAVY
External Asset Protection Lead - Multi-Unit
Permanent · Clarksville
OLD NAVY
External Asset Protection Lead - Multi-Unit
Permanent · Murfreesboro
OLD NAVY
External Asset Protection Lead - Multi-Unit
Permanent · Madison
OLD NAVY
External Asset Protection Lead - Multi-Unit
Permanent · Nashville
OLD NAVY
External Asset Protection Lead - Multi-Unit
Permanent · Brentwood
OLD NAVY
External Asset Protection Lead - Multi-Unit
Permanent · Mt. Juliet
OLD NAVY
External Asset Protection Lead - Multi-Unit
Permanent · Cookeville
ADIDAS
Finance Analyst, Retail bm Opex
Permanent · Portland
ADIDAS
Human Resources Manager, Brand And Business Development
Permanent · Portland
By
Reuters
Published
May 15, 2014
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

H&M sales rise at fastest pace in five months in April

By
Reuters
Published
May 15, 2014

STOCKHOLM, Sweden - Swedish budget fashion retailer Hennes & Mauritz said on Thursday its total sales rose 17 percent in April, well above analyst expectations and growing at the fastest pace in five months.

H&M in Las Vegas


Analysts had expected H&M, the world's second-biggest fashion retailer after Zara-owner Inditex, to post sales growth of 10 percent in the month after a 13 percent increase in March.

H&M, which no longer provides same-store sales figures, said it had a total of 3,246 stores at the end of April against 2,881 a year earlier, up 12.7 percent.

Both H&M and Inditex weathered the recent economic downturn in Europe better than many clothing firms thanks to their focus on fast-changing fashions at affordable prices.

But competition has picked up, with discount rivals such as Britain's Primark and U.S. group Forever 21 expanding across Europe and online firms such as ASOS grabbing market share.

That has made it harder for companies like H&M to pass on extra costs to customers and the Swedish firm saw its gross margin fall slightly in the first quarter which ended in February.

Following a harsh winter in parts of the United States, some analysts have been concerned the fashion firm could be forced to cut prices to deal with high stock levels.

The firm's share price is down 7.4 percent year-to-date.

H&M has also been cautious about the outlook for sales in Europe, saying the recovery still looked patchy.

H&M, with about half the number of stores as Inditex, is targeting Australia, the Philippines and India as new markets this year and plans to roll out online services in Spain, Italy and China.

It is also responding to competition by broadening its product offering and rolling out new mid-market brands such as COS and & Other Stories.

© Thomson Reuters 2021 All rights reserved.