May 12, 2015
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H&M to launch new beauty line this fall

May 12, 2015

Following in the footsteps of fashion brands like Etam and New Look, H&M is beefing up in the beauty sector. This coming fall, the Swedish retail giant will be launching a new cosmetics line, which will include makeup, body and hair products and beauty accessories, in more than 900 stores around the world and on its website.

H&M Beauty line

With their revamped packaging by designers from the H&M Beauty team, these products will replace the existing range. More than 700 products will be on offer as of the launch, while limited editions - notably for makeup, which will be the core of the offer - will be available each season.

"We are very pleased to develop cosmetics at H&M. This is an opportunity to be inventive, creative and have fun with fashion and colors,” said H&M Beauty’s concept designer Sara Wallander.

Two additional lines will also make an appearance, a premium line and a "Conscious" line consisting of sustainable products certified by Ecocert.

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