×
90 795
Fashion Jobs
BLOOMINGDALE'S
Manager, Sales - Handbags/Luggage/Womens Shoes
Permanent · Hackensack
BATH & BODY WORKS
Senior Manager, Content Production
Permanent · REYNOLDSBURG
HUDSON'S BAY
General Manager, The Wellery in Brookfield
Permanent · NEW YORK
HBC
General Manager, The Wellery in Brookfield
Permanent · New York
MACY'S
Manager, Weekend Operations (Fri to Sun, 6:30am to 6:30pm)
Permanent · Columbus
MACY'S
Asset Protection Detective, Castleton - Full Time
Permanent · Indianapolis
MACY'S
Manager, Merchandise Execution
Permanent · San Francisco
MACY'S
Asset Protection Officer, Columbus - Full Time (2840)
Permanent · Columbus
MACY'S
Asset Protection Detective, Santa Anita - Full Time
Permanent · Arcadia
MACY'S
Asset Protection Detective, Mall at Greece Ridge Center - Full Time
Permanent · Rochester
MACY'S
Inventory Control Processor, Chicago - Full Time (3200)
Permanent · Minooka
MACY'S
Asset Protection Captain, Antelope Valley - Full Time
Permanent · Palmdale
MACY'S
Beauty Account Coordinator - Clinique
Permanent · Alpharetta
MACY'S
Asset Protection Detective, Florida Mall - Full Time
Permanent · Orlando
MACY'S
Asset Protection Detective, Roseville Galleria - Full Time
Permanent · Roseville
MACY'S
Manager, Asset Protection - Multi Store
Permanent · Austin
MACY'S
Manager, Merchandise Execution
Permanent · Sarasota
ATHLETA
General Manager - The Gardens Mall
Permanent · Palm Beach Gardens
RAG & BONE
Sales Supervisor (Full -Time) - Georgetown Women's
Permanent · Washington
RAG & BONE
Sales Supervisor (Full -Time) - Atlanta
Permanent · Atlanta
CLARKS
Junior Finance Analyst
Permanent ·
CLARKS
Performance Marketing Manager
Permanent · NEEDHAM
Published
Apr 10, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Habitat unveils Voyeur campaign from Portas, expands Mini stores in Sainsbury's

Published
Apr 10, 2017

UK homewares and furniture retailer Habitat has launched a new ad campaign focusing on the visual appeal of its furniture as the company continues its comeback with further expansion in Sainsbury’s stores.


The Voyeur campaign comes as Habitat continues to expand in Sainsbury's stores



The new campaign revisits its Habitat Voyeur concept and was created by its new agency Portas, which has also been tasked with making the Sainsbury’s Tu clothing label into a destination fashion brand.

The ad features a man looking into an apartment window across from his own flat as a young woman gets dressed (with the subject being tastefully handled). The idea is that people cannot stop themselves from looking into other people’s homes and the attention of the ‘voyeur’ is fully focused on the modernist tan Lyle sofa. The strapline is ‘You can’t help but look’.

The brand’s Voyeur concept initially aired in 2015 and was the first-ever TV campaign for Habitat. This latest campaign, which airs for a month, comes as the retailer enters a new expansion phase following its acquisition by Sainsbury’s last year.

After being an interiors influencer in the 20th century, Habitat struggled in the 21st century and failed dot connect with a new young consumer, being seen by many as over-priced. The company went into administration earlier this decade and was acquired by Home Retail Group (HRG), with most of its stores being closed.

It was then acquired by Sainsbury’s as part of the £1.4bn deal that saw the supermarkets giant buying HRG’s Argos brand. Sainsbury’s has since begun opening Mini Habitat locations inside its biggest stores as it also opens new Argos stores and collection points. It will open five new Mini Habitats this year.

 

Copyright © 2022 FashionNetwork.com All rights reserved.