×
82 157
Fashion Jobs
CLARKS
Inventory Control Specialist - First Shift
Permanent · Hanover
RAG & BONE
Sales Supervisor (Full - Time) - Abbot Kinney
Permanent · Los Angeles
RAG & BONE
DTC Business System Manager
Permanent · New York
GUESS
E-Commerce Merchandise Coordinator
Permanent · Los Angeles
BANANA REPUBLIC
General Manager - Mall at Green Hills
Permanent · Nashville
JCPENNEY
Director of Email Marketing
Permanent · Plano
SALLY BEAUTY CORPORATE
Outside Sales Representative -Cosmoprof
Permanent · Rapid City
SALLY BEAUTY CORPORATE
Outside Sales Representative -Cosmoprof
Permanent · Denver
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Derby
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Henderson
NORDSTROM
Inventory Control Specialist - Alderwood Mall
Permanent · Lynnwood
NORDSTROM INC
Asset Protection Coordinator - The Village at Totem Lake Rack
Permanent · Kirkland
NORDSTROM
Asset Protection - Security Ambassador - Upper Marlboro Distribution Center
Permanent · Upper Marlboro
NORDSTROM INC
Asset Protection - Agent - Michigan Avenue
Permanent · Chicago
NORDSTROM
Asset Protection - Security Ambassador - Belle Isle Station Rack
Permanent · Oklahoma City
NORDSTROM INC
Asset Protection - Security Ambassador - Glendale Fashion Center Rack
Permanent · Glendale
NORDSTROM
Asset Protection Coordinator - Menlo Park
Permanent · Edison
NORDSTROM
Asset Protection - Security Ambassador - Palm Beach Outlets Rack
Permanent · West Palm Beach
NORDSTROM
Asset Protection Agent - Downtown Portland Rack
Permanent · Portland
NORDSTROM
Asset Protection - Agent - Park Meadows Rack
Permanent · Littleton
NORDSTROM
Asset Protection - Agent - Fulton Street Rack
Permanent · New York
NORDSTROM INC
Asset Protection - Agent - Washington Square
Permanent · Tigard
Published
May 18, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Hema fined 4.5 million euros for selling Levi's look-a-likes

Published
May 18, 2018

Dutch retailer Hema has been ordered to pay a fine of nearly 4.5 million euros to denim jeans label and manufacturer Levi Strauss. The Commercial Court in Brussels ordered the penalty on 14 May in a procedure instituted by Levi's.


Hema - Photo: Hema


According to the judge, Hema sold jeans in the Netherlands and Belgium with stitching on its back pockets that are very similar to the well-known stitching of the Levi's jeans, the arcuate design, reports Dutch newspaper de Volkskrant. According to the newspaper, the judge believed there is indeed a risk that consumers might mistake the Hema jeans for Levi’s jeans.

The amount of the fine was determined by the number of jeans that Hema has sold in the Benelux region since 2015, when the model first came onto the market. To date, that is a total of 221,603 articles. Levi's initially demanded an amount of 50 euros per pair, however, this was lowered to a fee of 20 euros per pair by the judge, according to the newspaper. Furthermore, for every pair of jeans that Hema offers for sale after the ruling of May 14, it has to pay an additional €100 to Levi's.

Hema also launched a similar model of jeans in 2003, the newspaper added. Following the disapproval expressed by Levi's at the time, the case was closed in 2004 and Hema signed an agreement acknowledging the validity of Levi's trademark rights on the arcuate. Hema said at the time that it would never again sell similar jeans.

Copyright © 2021 FashionNetwork.com All rights reserved.