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AFP
Published
Sep 10, 2015
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Hermès launches a strap collection for the Apple Watch

By
AFP
Published
Sep 10, 2015

IT group Apple on Wednesday announced a partnership with French luxury leather goods manufacturer Hermès, which has created several leather straps for the Apple Watch - an operation introduced as a "a new team effort".


Screenshot from Apple's keynote speech, September 9th 2015.


“Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer in a press release. “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”

Mentioned in the same press release, Hermès' creative director Pierre-Alexis Dumas said: "I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team."

Hermès will feature three types of bracelets for the Apple Watch: the double-wrap model with steel buckle, in a range of four colours, will go on sale for $1,250; the bangle model with palladium stirrup buckle, in tawny colour, will cost $ 1,500, and the single-wrap model with steel buckle, in a range of three colours, will cost $ 1,100 or 1,150 depending on the watch's size (38 or 42 mm). The watch dial will be decorated with the Hermès signature.

These precious items will be available from October 5th in fourteen countries or territories, among them the USA, Canada, Switzerland and France, in selected Apple and Hermès stores. 

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