×
92 434
Fashion Jobs
SACK OFF 5TH
Asset Protection Investigator
Permanent · CHARLOTTE
SACK OFF 5TH
Asset Protection Guard
Permanent · ATLANTA
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Soho
Permanent · NEW YORK
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Short Hills
Permanent · Millburn
ATHLETA
Assistant General Manager - Park Meadows
Permanent · Lone Tree
ATHLETA
Assistant General Manager - Washington Square
Permanent · Portland
ATHLETA
General Manager - Mall at Green Hills
Permanent · Nashville
MACY'S
Manager, Style Merchandise Execution
Permanent · Arlington
MACY'S
Asset Protection Officer, Hayward - Part Time (3840)
Permanent · Hayward
MACY'S
Asset Protection Security Guard, Mall at Prince Georges - Part Time
Permanent · Hyattsville
MACY'S
Asset Protection Detective, Bay Fair - Part Time
Permanent · San Leandro
MACY'S
Asset Protection Detective, Roosevelt - Full Time
Permanent · Philadelphia
MACY'S
Asset Protection Detective, Washington Square - Full Time
Permanent · Tigard
MACY'S
Asset Protection Detective, Burlington - Full Time
Permanent · Burlington
MACY'S
Asset Protection Security Guard, Green Acres - Part Time
Permanent · Valley Stream
MACY'S
Manager, Merchandise Execution
Permanent · Salt Lake City
MACY'S
Asset Protection Detective, Carousel Center - Part Time
Permanent · Syracuse
MACY'S
Asset Protection Detective, San Francisco Union Square - Full Time
Permanent · San Francisco
MACY'S
Manager, Merchandise Execution
Permanent · Freehold Township
MACY'S
Asset Protection Detective, Pleasanton Stoneridge - Part Time
Permanent · Pleasanton
MACY'S
Asset Protection Security Guard, Mall of Georgia - Part Time
Permanent · Buford
MACY'S
Asset Protection Detective, Fayette Mall - Full Time
Permanent · Lexington
Translated by
Benjamin Fitzgerald
Published
Mar 24, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Hermès rethinks its digital strategy

Translated by
Benjamin Fitzgerald
Published
Mar 24, 2017

"2017 will be a year of digital change for us," said Hermès chief executive Axel Dumas at the presentation of the company's annual results. While those results do not detail separate numbers for Hermès' e-commerce sales, they do say that "the growth rate of the site is significantly higher than the growth of the company's overall turnover."  A result which the Hermès boss is particularly proud of, considering the site "sort of stumbles along." 

A page from the Hermès website - hermes.com


In fact, during the Christmas season, the Hermès e-shop was the group's best performing store for global neck tie sales.

As Axel Dumas said that "Hermès was the first luxury brand to launch e-commerce in 2001, especially in the US. We are primarily retailers and wanted to handle our own online sales directly rather than hand over this business to an external corporate site."

However, the website has aged, while new technologies have forged ahead. "In wanting to maintain great image quality, we lagged behind in getting a mobile app," admits Dumas, who also acknowledges the website's lack of clear organization. "To recreate the magic of Hermès, we decided to make a site where people could lose themselves. The result: people were really lost!" 

Hence, the need today for the group's review of its digital strategy. Wilfried Guerrand, already in charge of shoes and women's ready-to-wear, has been working on the site for a year and a half. The idea is to fuse the e-commerce store with the corporate website.

"We hope to launch the new site in 2017. We will first run a test in a small country," says Axel Dumas.

Copyright © 2022 FashionNetwork.com All rights reserved.