Hudson's Bay partners with Dsquared2
Hudson's Bay announced on Thursday that it is partnering with the Canadian-born designers behind Dsquared2, to create Team Canada’s Opening Ceremony outfit for the upcoming 2016 Olympic and Paralympic Games in Rio.
"The Opening Ceremony represents a moment of tremendous national pride for our athletes," says Liz Rodbell, President, Hudson's Bay, in a statement. "We want them to feel strong and confident as they march into the stadium and we are excited that the Dsquared2-designed look will give them that extra boost of Canadian cool."
Canadian twin brothers, Dean and Dan Caten launched Dsquared2 in 1995. Though they are proud of their Canadian roots, they live between Milan and London and produce their collection in Italy. “Born in Canada, Living in London, Made in Italy” is the brand’s motto. Most recently, the brand also designed Beyonce’s Superbowl halftime show outfit.
"We are constantly inspired by Canada, so it is an honour to partner with Hudson's Bay in dressing Team Canada. The Opening Ceremony look is made with our passion for our birth country mixed with the energetic spirit of Dsquared2," says Dan and Dean Caten in a statement.
The Dsquared2 Opening Ceremony look and the full Team Canada collection will be unveiled in April 2016.
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