Huf x Obey release “Blood Brothers” capsule with video
The capsule features a 6-panel patch hat and an 80,000-stitch count embroidered camo coaches jacket, as well as a limited-edition print Shepard reproduced based off Huf owner Keith Hufnagel’s iconic Gabe Morford skate photo. The Huf x Obey “Blood Brothers” capsule retails between $32 and $75, and can be purchased exclusively at Huf Los Angeles, Huf Japan and Huf and Obey online stores.
Huf was founded in 2002 by professional skateboarder Keith Hufnagel. The company is based in Los Angeles and manufactures footwear and apparel for contemporary skate and lifestyle with an array of cultural inspirations.
Obey clothing, founded in 2001 and based on Shepard Fairey’s range of work, is rooted in the Do It Yourself counterculture of punk rock and skateboarding. Obey apparel is inspired by classic military design, work wear basics, pop culture, commercial marketing and political messaging. Designers Mike Ternosky and Erin Wignall have teamed with Shepard to create designs that represent his influences, ideals and philosophy.
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