×
61 209
Fashion Jobs
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Danbury
ULTA BEAUTY, INC.
co - Sales Manager
Permanent · Pensacola
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Houston
ULTA BEAUTY, INC.
General Manager
Permanent · Annapolis
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Old Orchard - Part Time
Permanent · Skokie
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Glendale - Part Time
Permanent · Glendale
BLOOMINGDALE'S
Outlet Keyholder Selling, Livermore - Full Time
Permanent · Livermore
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Newport Beach - Full Time
Permanent · Newport Beach
ESTÉE LAUDER
Director, Technical Consumer Design
Permanent · Melville
ESTÉE LAUDER
Business Intelligence & Analytics Lead
Permanent · Melville
ESTÉE LAUDER
Finance Manager, Selling, North America
Permanent · New York
ESTÉE LAUDER
Retail Beauty Sales Manager - Clinique - 40 Hours - Columbus, oh
Permanent · Columbus
ESTÉE LAUDER
Keyholder - Cosmetics Company Store - 20 Hours - Tanger Outlets Southaven - Southaven, ms
Permanent · Southaven
TAPESTRY
Design Director, Concept
Permanent · New York
TAPESTRY
Product Manager
Permanent · New York
TAPESTRY
Manager, Legal Affairs
Permanent · New York
TAPESTRY
Project Manager, Store Construction
Permanent · New York
ROSS STORES
Store Protection Specialist
Permanent · Apopka
BANANA REPUBLIC
General Manager - San Francisco Centre
Permanent · San Francisco
LULULEMON
Store Business Lead | Shops at la Cantera
Permanent · San Antonio
LEVI'S
Manager, Ecommerce Fraud & Payment
Permanent · San Francisco
SALLY BEAUTY CORPORATE
Warehouse Supervisor
Permanent · Justin
By
Reuters
Published
Nov 16, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Hugo Boss cuts brands to return to growth by 2018

By
Reuters
Published
Nov 16, 2016

The new chief executive of Hugo Boss said he expects to return the struggling German fashion house to growth in 2018, announcing plans to simplify its brand portfolio and adjust prices in a bid to appeal to younger customers.

Mark Langer, the former finance chief who was appointed CEO in May, said the company will focus in future on two main brands - upper premium businesswear under the BOSS label, and a new positioning for its HUGO label for a younger audience.


Hugo will position itself 30% cheaper than Boss - Hugo


Ahead of an investor day in London, Boss said it expected 2017 to be a year of stabilization, predicting a return to growth in 2018, with plans to harmonize prices across the globe set to be completed by the end of 2018.

Shares in Hugo Boss, which have rallied 14 percent in the last month after it announced a recovery in sales in China, were indicated down 1.8 percent in pre-market trade, among the biggest fallers in German mid-cap stocks.

The firm said the BOSS Orange and BOSS Green labels - the former more fashion-focused and the latter inspired by sports - would no longer be continued as separate brands, but would be integrated into the core BOSS brand.

Meanwhile, the HUGO line - already aiming for a younger, trendier consumer - will aim for "fashionable collections at attractive prices" around 30 percent lower than the BOSS brand, with the realignment to be done by the Spring 2018 collection.

Langer had already announced plans to return Hugo Boss to its roots selling smart men's suits, reversing the course of his predecessor Claus-Dietrich Lahrs, who sought to make the label more of a luxury brand and invested heavily in womenswear.

Boss said on Thursday that womenswear would remain an important part of the business, continuing its collaboration with designer Jason Wu. However, the group will present its menswear collection at the New York fashion week next year rather than the womenswear line.
 

© Thomson Reuters 2021 All rights reserved.