Hunter Boots to live stream Fashion Week Show.

Iconic British rubber boot brand Hunter Boots, which showed at London Fashion Week for the first time in 2014, continues to put the onus on the fashion side of a brand that used to be associated with functionailty only.

For its upcoming fashion week show, Hunter has teamed up with Ocean Outdoor to live stream its show on The Grid, the UK's full-motion city-centre advertising network. The show will also be streamed on Hunter's website, Facebook and Twitter.

Fashion brands are increasingly using technology to reveal new collections to a number of cities simultaneously - fellow British brand Topshop recently revealed that it has teamed up with Twitter this fashion week to stream its new show on six real-time shoppable billboards in London, Leeds, Birmingham, Manchester, Liverpool and Glasgow.

Hunter's live-stream is facilitated by Candyspace, a cross-platform digital agency.

Hunter’s Creative Director, Alasdhair Willis, said: "“Collaborating with Ocean on this UK first was a great fit for Hunter, recognising our shared commitment to digital innovation. The partnership allows us to evolve traditional live stream, leveraging Ocean’s impressive technical capabilities, to take the experience to a broader national audience."

The live-stream will take place on Monday February 23 at 6pm.

Hunter Boots to live stream Fashion Week Show.

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