×
70 316
Fashion Jobs
ULTA BEAUTY, INC.
General Manager
Permanent · Sacramento
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Meridian
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Springfield
ULTA BEAUTY, INC.
Skin Care Consultant
Permanent · Tallahassee
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Syracuse
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Scottsdale
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Columbia
ULTA BEAUTY, INC.
Skin Care Consultant
Permanent · Foley
AESOP
Full-Time Retail Consultant | Valley Fair
Permanent · San Jose
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · BATON ROUGE
URBN
Free People CRM Analyst
Permanent · PHILADELPHIA
URBN
Free People Assistant Visual Manager
Permanent · WASHINGTON
URBN
Urban Outfitters Assistant Visual Merchandising Manager
Permanent · OAK BROOK
KOHLS
Full-Time Loss Prevention Officer
Permanent · Colma
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Pottstown
KOHLS
Factory Compliance Coordinator *Remote Eligible*
Permanent · Menomonee Falls
NORDSTROM
Asset Protection - Security Ambassador - Desert Ridge Marketplace Rack
Permanent · Phoenix
NORDSTROM
Retail Stock - Colonies Crossroads Rack
Permanent · Upland
NORDSTROM
Asset Protection - Agent - Shops at Merrick Park
Permanent · Coral Gables
NORDSTROM
Retail Stock - Vintage Oaks Rack
Permanent · Novato
NORDSTROM
Retail Stock - Commons at Temecula Rack
Permanent · Temecula
NORDSTROM
Retail Stock - Springfield Town Center Rack
Permanent · Springfield
Published
Dec 12, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Hurley opens surf basics store in Waikiki

Published
Dec 12, 2017

Hurley has opened a new surf essentials store on Oahu in the newly revitalized International Marketplace in Waikiki, in partnership with HIC. This is the brand's second Hawaiian store, joining an existing Maui location.

Hurley storefront - International Marketplace


The new Hurley store will carry an assortment of surf basics including board shorts, swim suits, walk shorts, tees and hats. It is an 800 square-foot-store that is in Waikiki's International Marketplace, which serves both locals and tourists.

Hurley has long wanted to add a Waikiki shop to its store locations. The destination sees eight million tourists a year, but rents are extremely high. To answer that challenge Hurley partnered with HIC to split the financial burden and increase its brand exposure.

Hurley Hawaii GM Seth McKinney said of the decision, “We thought it was better to be on the 50 yard line but up in the bleachers rather than on the floor not at the 50 yard line."

The bleachers location, which McKinney likened the shop to, places the store towards the back of the shopping center but in proximity to parking, restrooms, escalators and a meeting and seating location.

The International Marketplace is being revitalized into a shopping destination similar to the mall renovations occurring in mainland retail. The mall attracts a lot of footfall, in part due to the restaurants and easy parking options. It hosts 80 shops including 3.1 Phillip Lim, Burberry, Intermix, Christian Louboutin and Rolex. Other athletic and action retailers include Asics and Billabong.

The Waikiki store joins Hurley's other Hawaii store, which is located on Front Street in Lahaina on Maui. Front Street is a shop-based retail and dining destination in Maui, not a mall format like the International Marketplace.

The new Hurley store is now open.

Copyright © 2022 FashionNetwork.com All rights reserved.