Icebreaker teams up with artist Simon Beck
Oct 8, 2014
Icebreaker, the New Zealand outdoor apparel brand, known for its undergarments and merino wool base layers, is launching a 20-piece capsule collection in collaboration with Simon Beck. The English artist's canvas? The snow, on which he creates impressive works with just his snowshoes and a compass.
Short-lived patterns that Icebreaker transposes easily enough on a series of short- and long-sleeved technical shirts (starting at 69.95 euros).
20,000 dollars from this collection will be donated to Protect Our Winters, an environmental non-profit dedicated to uniting and mobilising the winter sports community in the fight against climate change.
This collaboration with Simon Beck is the first "'the art of nature" series of artistic collaborations with artists working to protect and preserve nature.
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