×
77 811
Fashion Jobs
BANANA REPUBLIC
General Manager - st. Augustine Premium
Permanent · ST. AUGUSTINE
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Akron
ROSS
Store Protection Specialist
Permanent · Hamilton Township
MACY'S
Manager, Asset Protection - Multi-Store
Permanent · Raleigh
MACY'S
Manager, Merchandise Execution
Permanent · Grapevine
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Hanes
Permanent · Winston-Salem
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Mall at University Town Center Sarasota
Permanent · Sarasota
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Livingston
Permanent · Livingston
ABERCROMBIE KIDS STORES
Abercrombie Kids - Brand Representative, Memorial City
Permanent · Houston
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Marketstreet Lynnfield
Permanent · Lynnfield
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Shops at Lacantera
Permanent · San Antonio
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Tysons Corner
Permanent · McLean
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Burlington
Permanent · Burlington
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Mall of New Hampshire
Permanent · Manchester
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Rockingham Park
Permanent · Salem
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Dartmouth
Permanent · Dartmouth
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Holyoke
Permanent · Holyoke
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, West County
Permanent · Des Peres
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Arbor Place
Permanent · Douglasville
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Savannah Outlets
Permanent · Pooler
ABERCROMBIE AND FITCH CO.
Part/Full-Time Fit Consultant (Size 4)
Permanent · Columbus
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Avenue Murfreesboro
Permanent · Murfreesboro
Published
Jul 17, 2018
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Icon Outlet at The O2 signs Calvin Klein, Kurt Geiger and more

Published
Jul 17, 2018

Development at the outlet mall due to open at The O2 in Greenwich, London this October is proceeding with the companies behind it announcing the first names to have signed up.


The Icon Outlet at The O2 has named its first retail tenants - Icon Outlet at the O2



Icon Outlet at The O2 will include stores for Hackett, Ted Baker, Guess, Gant, Calvin Klein, Crew Clothing, Jack Wills, Kurt Geiger, Aspinal of London, Levi’s, Pepe Jeans, Clarks and Skechers.

The premium urban mall is being created by AEG and Crosstree Real Estate Partners and will cover 210,000 sq ft under the tented roof of The O2, which is an undeniably strong location (and one of the few landmarks that can be seen from space).

The giant O2 building, originally built as the Millennium Dome to celebrate the year 2000, has become a major entertainment attraction in South London. And in the years since it opened, shopping options in the area have expanded too with a growing fashion offer, such as the recently-opened Primark, joining a raft of other fashion stores.

With strong transport links too, The O2 is clearly a good location for new retail development. But in line with the location’s entertainment heritage (and current trends for shopping destinations offering more than just retail), there will also be plenty of leisure options, in addition to The O2 itself which is claimed to be “the world’s number one entertainment venue.”

There will be a 50,000 sq ft cinema extension for Cineworld and a 30,000 sq ft trampoline park. The companies said: “The O2’s offer is being evolved to reflect the consumer-led convergence of retail, leisure and entertainment. In total, over 75% of the space under development is let or under offer.”

The finished mall will comprise 85 stores and 35,000 sq ft of new restaurants, cafés and bars, with the developers saying they want to replicate a concept that’s common in continental Europe and the US, but relatively new in the UK, where outlets tend to be located outside of major city centres. 

“They combine the choice, convenience and value of online with the inspiration and engagement of the very best of physical retail,” they said. “Their breadth of offer is also easily accessible to large numbers of consumers through excellent transport links, which will resonate with all visitors, including London’s Millennials and Generation Z consumers, who typically do not have their own means of transport.”

Those links make Icon Outlet easily accessible not only to the 10 million London residents but the huge catchment area around the city and 31 million domestic and foreign visitors to London every year. Plus the constant round of events at the O2 will provide a steady flow of potential shoppers. The developers said “75% of The O2’s current visitors are from outside the catchment, and 50% are from CACI’s Affluent Achievers or Rising Prosperity Acorn groups, the UK’s highest spending consumers.”

The companies are aiming to further target these people with add-on services such as personal shoppers and stylists, concierge luggage drop and hands-free shopping, a “deluxe” tax-back lounge, and unique event shopping packages.

And in terms of appealing to Millennials, that fact that Icon Outlet will also be the first major retail development in the UK to have achieved a BREEAM Outstanding rating, could be significant too. Consumers in this demographic frequently cite eco-awareness as a factor in where they choose to shop.

Copyright © 2023 FashionNetwork.com All rights reserved.