×
32 822
Fashion Jobs
NORDSTROM
Loss Prevention Agent Orchard Corners Rack
Permanent · Lenexa
NORDSTROM INC
District Asset Protection Manager - Nyc
Permanent · New York
NORDSTROM
Loss Prevention Agent South Towne Rack
Permanent · Sandy
NORDSTROM
Loss Prevention Security Ambassador Southpark
Permanent · Charlotte
NORDSTROM INC
Security Ambassador 1
Permanent · Oklahoma City
NORDSTROM
Asset Prevention Security Ambassador Palladio Rack
Permanent · Folsom
NORDSTROM
Loss Prevention Security Ambassador City Creek Center
Permanent · Salt Lake City
NORDSTROM
Loss Prevention Asset Protection City Creek Center
Permanent · Salt Lake City
NORDSTROM INC
HR Business Partner - Supply Chain (San Bernadino Fulfillment Center)
Permanent · San Bernardino
COTY
Global Marketing Manager, Calvin Klein
Permanent · New York
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Hamilton Township
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Surprise
L'OREAL GROUP
Packaging Operator ii- up1
Permanent · North Little Rock
MARSHALLS
Loss Prevention Detective - Westwood, ma
Permanent · Westwood
MARSHALLS
lp Detective - Marshalls Greenbelt, md
Permanent · Greenbelt
MARSHALLS
lp Detective - Marshalls Silver Spring, md
Permanent · Silver Spring
VICTORIA'S SECRET
Brand Operations Manager-The Streets of Indian Lake
Permanent · Hendersonville
VICTORIA'S SECRET
Brand Operations Manager-Eastview
Permanent · Victor
VICTORIA'S SECRET
Digital Product Owner
Permanent · Reynoldsburg
ROSS STORES
Store Protection Specialist
Permanent · El Paso
ROSS STORES
Store Protection Specialist
Permanent · Las Vegas
ROSS STORES
Store Protection Specialist
Permanent · Stuart
Translated by
Jennifer Braun
Published
Sep 6, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Ikea and Virgil Abloh to launch pop-up during Paris Fashion Week

Translated by
Jennifer Braun
Published
Sep 6, 2018

Its been months since Ikea and Virgil Abloh started building suspense around its upcoming collaboration, dubbed Markerad. Launching in all Ikea stores in late 2019, it will be the fruit of nearly two years of labour between the Off-White creator and artistic director of Louis Vuitton men, and the Swedish brand. In anticipation of the launch, Ikea and the designer will open a pop-up shop during Paris Fashion Week where four carpets developed for the occasion will be exclusively available for purchase.


Ikea and Virgil Abloh to launch pop-up during Paris Fashion Week. - Ikea


Located in the heart of The City of Fashion and Design, at 34 Quai d'Austerlitz, in the 13th arrondissement, the pop-up shop has been baptized "Still Loading". It will open on Saturday, September 29th from 11am to 8pm, two days after Virgil Abloh's Off-White show.
 
“We just couldn’t wait […] we constantly get the question when we will make it available to people. So we decided to respond to this by speeding things up a bit and releasing a few rugs,” said Henrik Most, creative director at Ikea. 

For his part, Virgil Abloh says: "These rugs can become art pieces you put on the wall just as much as functional objects in a home.” 


One of the carpets from the « Still Loading » launch. - Ikea


Although the prices of these first four limited-edition pieces are yet to be announced, they're unlikely to scare off Virgil Abloh fans.
 
"Fashion designers are good storytellers, effective at reaching specific target groups. In this case, a younger audience," explained Most to FashionNetwork.com last May, regarding Ikea's interest in working with designers. 
 
Fashion enthusiasts attending Fashion Week certainly won't be able to resist the pull of "Still Loading" either: it's a case of perfect timing for the American designer and the Swedish brand.

Copyright © 2021 FashionNetwork.com All rights reserved.