×
65 485
Fashion Jobs
BLOOMINGDALE'S
Manager, Merchandising: Tyson's Corner
Permanent · McLean
TJ MAXX
Loss Prevention Detective
Permanent · Wilmington
HOMEGOODS
Distribution Center Supervisor
Permanent · Jefferson
MARSHALLS
Loss Prevention Detective 396
Permanent · Toms River
TJX COMPANIES
sr, Product Owner, Transportation & Logistics
Permanent · Marlborough
MARSHALLS
lp Detective - Full Time
Permanent · Tucson
MARSHALLS
Loss Prevention Detective
Permanent · San Diego
TJX COMPANIES
Senior Financial Analyst
Permanent · Framingham
BATH & BODY WORKS
Senior Financial Analyst, Ecommerce fp&a
Permanent · COLUMBUS
NORDSTROM
Senior Manager Merch Financial Planning-2- Hybrid
Permanent · Seattle
NORDSTROM
Retail Stock - The Parke Rack
Permanent · Cedar Park
NORDSTROM
Retail Stock - Kildeer Village Square Rack
Permanent · Kildeer
ROSS
Store Protection Specialist
Permanent · Montebello
ROSS
Store Protection Specialist
Permanent · Matthews
ROSS
Store Protection Specialist
Permanent · Rancho Cordova
BLOOMINGDALE'S
Planner - Mens/Young World (Outlets)
Permanent · New York
SACK OFF 5TH
Asset Protection Investigator
Permanent · ESTERO
NORDSTROM
Asset Protection - Agent - Grand Plaza Rack
Permanent · San Marcos
NORDSTROM
Asset Protection - Security Ambassador - Marina Pacifica Rack
Permanent · Long Beach
NORDSTROM
Asset Protection - Agent - The Mall at Green Hills
Permanent · Nashville
MAJE
ft Sales Leader, San Diego, ca
Permanent · FREMONT
SANDRO
pt Keyholder, Toronto, Ontario
Permanent · TORONTO
Translated by
Jennifer Braun
Published
Sep 6, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Ikea and Virgil Abloh to launch pop-up during Paris Fashion Week

Translated by
Jennifer Braun
Published
Sep 6, 2018

Its been months since Ikea and Virgil Abloh started building suspense around its upcoming collaboration, dubbed Markerad. Launching in all Ikea stores in late 2019, it will be the fruit of nearly two years of labour between the Off-White creator and artistic director of Louis Vuitton men, and the Swedish brand. In anticipation of the launch, Ikea and the designer will open a pop-up shop during Paris Fashion Week where four carpets developed for the occasion will be exclusively available for purchase.


Ikea and Virgil Abloh to launch pop-up during Paris Fashion Week. - Ikea


Located in the heart of The City of Fashion and Design, at 34 Quai d'Austerlitz, in the 13th arrondissement, the pop-up shop has been baptized "Still Loading". It will open on Saturday, September 29th from 11am to 8pm, two days after Virgil Abloh's Off-White show.
 
“We just couldn’t wait […] we constantly get the question when we will make it available to people. So we decided to respond to this by speeding things up a bit and releasing a few rugs,” said Henrik Most, creative director at Ikea. 

For his part, Virgil Abloh says: "These rugs can become art pieces you put on the wall just as much as functional objects in a home.” 


One of the carpets from the « Still Loading » launch. - Ikea


Although the prices of these first four limited-edition pieces are yet to be announced, they're unlikely to scare off Virgil Abloh fans.
 
"Fashion designers are good storytellers, effective at reaching specific target groups. In this case, a younger audience," explained Most to FashionNetwork.com last May, regarding Ikea's interest in working with designers. 
 
Fashion enthusiasts attending Fashion Week certainly won't be able to resist the pull of "Still Loading" either: it's a case of perfect timing for the American designer and the Swedish brand.

Copyright © 2023 FashionNetwork.com All rights reserved.