Ikea partners with fashion designers
Ikea announced on Wednesday the launch of three new limited edition collections created in collaboration with fashion designers from across Europe.
A new collection will be launched each month starting in April with the Giltig collection created in collaboration with London-based menswear designer Katie Eary. The collection is print-based with fish, cat and eyeball prints at the forefront of the design aesthetic. It will feature home décor like pillows, tableclothes, dishware and more.
In June, the Glödance collection created in collaboration with designer Walter Van Beirendonck will launch and will also feature intricate, and playful prints that resonate with Van Beirendonck signature aesthetic. Items will include ready-to-cut fabrics, paper stationary, rugs, porcelain and pillows.
The final collection, Svärtan, created in partnership with Swedish textile designer Martin Bergstrom, will launch in September with a focus on modern Indian and Swedish design. The collection will be predominantly white, black and shades of grey, and will feature bed linens, textiles, paper products, rugs, bowls, glassware and metal objects.
The new collaboration marks the first time Ikea will merge fashion with interior design.
"The Limited Edition Collections allow us to explore the unknown, try new things with fashion experts bringing excitement to homes across Canada,” Lucy Frechette, PR Manager for Ikea Canada explains in a news statement.
All collections are limited edition and will only be available for six to eight weeks.
Ikea is a leading home furnishing retailer with 375 stores in more than 50 countries worldwide. The retailer is currently expanding in Canada with plans to open its 13 store in Halifax, Nova Scotia in late 2017.
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