Indochino sees record sales, thanks to omnichannel approach

By

Jennifer Braun

Published
Jun 8, 2016

Vancouver-based men’s apparel brand Indochino is bridging its online and in-store shopping experiences. The company says the omnichannel approach has led to record sales in May 2016 and 67 percent year-to-date growth.
 
Indochino has partnered with Qubit, who to date has driven more than $1 million in incremental revenue by personalizing Indochino’s website for different audience segments and by unifying the customer journey.
 

Indochino was originally an online only retailer. With Qubit they targeted online shoppers by geo-location, inviting them to visit a showroom in their region. This has led to company to a 4.2 percent lift in revenue per customer and a 3.7 percent increase in conversions.
 
“Showroom service is a huge part of our business. By using Qubit, we’re able to constantly evolve our digital presence and enhance what we can do to create a well-rounded experience for the customer, regardless of whether they’re shopping online or prefer the in-store experience,” says Pilar Catala, Director of Omnichannel Digital Experience, Indochino, in a news statement.

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Today Indochino has eight retail stores in the U.S. and Canada and several planned for 2016. The company was founded in 2007.