×
82 993
Fashion Jobs
MACY'S
Asset Protection Officer, Hayward - Part Time
Permanent · Hayward
MACY'S
Asset Protection Detective, Burlington - Full Time
Permanent · Burlington
MACY'S
Asset Protection Security Guard, Concord - Full Time
Permanent · Wilmington
ULTA BEAUTY, INC.
General Manager
Permanent · Upland
ULTA BEAUTY, INC.
General Manager
Permanent · Canton
BLOOMINGDALE'S
Asset Protection Outlet Detective, Liberty Place - Full Time
Permanent · Philadelphia
ROSS STORES
Buyer, Home
Permanent · New York
ROSS STORES
Store Protection Specialist
Permanent · Clermont
ROSS STORES
Store Protection Specialist
Permanent · Stone Mountain
ROSS STORES
sr Loss Prevention Associate
Permanent · Brookshire
ROSS STORES
Store Protection Specialist
Permanent · Round Rock
ROSS STORES
Store Protection Specialist
Permanent · Cutler Bay
ROSS STORES
Store Protection Specialist
Permanent · Clearwater
MACY'S
Asset Protection Detective, Cumberland Mall - Full Time
Permanent · Atlanta
MACY'S
Manager, Big Ticket Operations Thurs-Sun (First Shift)
Permanent · Stone Mountain
ATHLETA
General Manager - Shops on Lane Ave
Permanent · Upper Arlington
NEIMAN MARCUS
Finance Analyst
Permanent · New York
NEIMAN MARCUS
Operations Manager, Dock
Permanent · New York
GAP
General Manager - Northbrook Court
Permanent · Northbrook
ESTÉE LAUDER
Technical Director, Global R&D Compliance Business Analyst
Permanent · New York
MARSHALLS
Loss Prevention Customer Service Associate
Permanent · Las Vegas
MARSHALLS
Loss Prevention Store Detective - Downtown Crossing Marshalls
Permanent · Boston
Published
Jun 21, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Intermix founders bring new concept The Westside to LA

Published
Jun 21, 2018

Haro and Sari Sloane Keledjian are back on the mixed-brand boutique scene, this time with a concept marrying curated children's and women's clothing and accessories through two adjacent shops in LA: The Westside and Everafter.


The Westside


The Westside originally debuted in New York and gained a celebrity following, with fans including Hilary Duff, Pink and Katie Holmes. Women's brands the boutique carries have a casual California focus. Birkenstocks and embroidered Instagram-worthy cashmere Lingua Franca sweaters are merchandised next to candles and other gifts.

Everafter is aimed at boys and girls ages 4 through 16. Aviator Nation and Spiritual Gangster are carried for mommy-and-me matching looks. Gifts and novelty product for kids include Polaroid cameras and pool floats.

Co-founder Sari Sloane Keledjian explained the reasoning behind developing the multi-brand concept in the children's space to The Hollywood Reporter, saying, "For kids, you’ve got Zara, Gap, department stores and high-end single-brand, but there’s not a lot of multi-brand. Ours is a really neighborhood approach targeted to moms shopping for their kids versus being an after-thought."

"For moms, we do a really good sweats, leggings and casual T-shirts business that proves you can be stylish even wearing yoga clothes[...] After all, the person who’s taking the credit card out is the mom, not the kid, so our approach is more service-y," she added. 

The mixed-brand concept has previously proved successful to founders Haro and Sari Sloane Keledjian, a duo perhaps best known for selling their multi-brand boutique chain Intermix to Gap five years ago for $130 million.

The Westside/Everafter is located in Brentwood across from the Brentwood Country Mart at 256 26th St., Santa Monica, CA.

Copyright © 2021 FashionNetwork.com All rights reserved.